So what is Google Adwords?

By
Paul Thérond
Published: June 26, 2009Posted in: eMarketingTags:

In the past advertising has been a very hit and miss exercise in trying to build a business. You approach an advertising agency and fork out thousands on branding and strategy sessions and at the end you have a killer marketing plan and a list of “to do’s” to get you going.

Now don’t get me wrong having an excellent marketing plan, brand positioning etc. is very important but if you don’t have a way of measuring results you are very much in the blind as to what is working and what is not working for your business.

And the above fact is even more important for small to medium size businesses who have to be much wiser regarding their advertising spend. You need to measure a way of determining your advertising results and then from this determine what you are doing right and what you are doing wrong. Now this has been quite difficult for small businesses to achieve in the past, but thankfully not anymore.
 

Introducing Google Adwords

 

Google Adwords is a very powerful online advertising technique developed by Google to work alongside their very popular search engine technology. Billions of people use Google everyday to search for information, products and services and all these people have the potential of being potential clients for your business.

 

So Google developed Google Adwords to display adverts next to the search results where people looking for information for example on tennis shoes would then be presented with adverts only related to tennis shoes.

 

This is very powerful as it is targeted advertising where people searching for products are connected to sellers selling those products and business can happen. The best thing about all of this though is that as a seller you only pay if someone clicks on your advert and lands on your website. Also you have full control over the budget you spend monthly and you can track all the results to determine what is working and not working with your online adverts.

 

Is this the most powerful advertising tool today?

 

YES, we at Designer Websites do believe so because:

 

-    Adverts are targeted to people who want your products

 

-    You set a budget you are comfortable with

 

-    You can track all your advertising results

 

And because of all the above we offer this service to all our clients and encourage us to phone us now 0800 800 918 to begin a campaign for your business.

 

Contact us now!



PS:

An even more powerful advertising model exists and yes again it’s an online technique; keep this blog bookmarked to find out more.

Content is King!

By
Paul Thérond
Published: June 26, 2009Posted in: eMarketingTags:

I am sure you have heard this saying numerous times in the past but when talking about online advertising it really is a key aspect for getting higher traffic to your website.

One of the most frequent requests we get here at Designer Websites is the request to get a website to the top of Google. This is all very fine and well but a basic understanding of what Google is and does will help you to understand why the saying content is king is especially true when it comes to promoting your website.
 

An inside look at Google.

I would like to ask you a question… why has Google become such a household name around the world? Think about it for a minute…

Is it not because you know that whenever you need to find information online you know that Google is generally going to provide you the information you were searching for?

Now do you think Google would be where it is today if it was not providing relevant content to us as website readers? The obvious answer is no! So Google as a business depends on being a provider of highly relevant information to its searchers.

Therefore Google has to ensure that it has the website ranking systems and procedures in place that give you, the searcher, the information you are looking for. And a key aspect of this is the content theme of a website.

So what does that mean to me?

The way Google determines relevant content to a search query is a fairly complex procedure, however the websites that are focused on a specific content theme and have a lot of content around that theme are generally going to be the websites that rank better.

I am over simplifying Google’s search procedure to illustrate a point but basically the websites with the most content and most relevant content to a searchers query will be displayed more often on the Google search page than a website that has little content.

Therefore to get more share of the search engine pie you must build more content on your website and the best way of doing this as I always say to clients is to build a blog into your website.

However you then need to be committed to that blog providing relevant and interesting information around your business and or passion. People will find this interesting and word of mouth will work for you plus the search engines will also reward you with better rankings.

So what are you waiting for, get a blog installed for your business and start writing, he who writes the most first wins. Happy content blogging!

PS:

To get a blog setup correctly on your website, contact us 0800 800 918 (ext. 2) or enquiries@designerwebsites.co.nz.

Cheers,

Paul Therond

Internet Advertising Consultant

Free eMarketing Quotes

By
Paul Thérond
Published: October 27, 2008Posted in: eMarketingTags:

One of the risks with providing a free no obligation quote is that Potential clients may abuse expert advice and choose to use the advice and information given, to try find cheaper quotes.

We at 4Front are prepared to take that risk knowing that whilst we can charge for our knowledge and expertise we leave it up to our potential clients and friends to use our services with no obligations.

To back up our confidence we believe we offer a first rate service at honest prices, and comparing the quality of our service on line, will “we hope” you lead back to us.

With our carefully prepared free e-Marketing Quotes that provide creative online strategy, you are able to access the way forward with your website and perhaps finally get an insight as to the sheer power of doing your “business” marketing on line.

  • We will show you how to get more bang for your marketing buck.
  • We will help get a productive Online Marketing strategy going.
  • We will show how to get more targeted traffic to your website.
  • We will help you convert this traffic into sales, through clever techniques.

 

Our online marketing solutions also include:

  • Search engine optimisation
  • Pay-per-click campaigns
  • Sales Conversion
  • Banner ads
  • Email marketing
  • Newsletters

Here are tips on how to make your website more profitable.

  • Don’t hide what you sell
  • Look professional
  • Easy to navigate
  • Encourage browsing and impulse buys
  • Give ordering choices
  • Give direct contact details such as a physical business address and telephone number
  • Include a feedback/comment form
  • Read and answer email at least once a day
  • Help people who stumble onto your website find their way back

Give us a comment.

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