paultherond

e-Marketing (Elec­tronic mar­ket­ing) is the mar­ket­ing of prod­ucts and ser­vices using elec­tronic media such as the Inter­net (which includes search mar­ket­ing, email mar­ket­ing and social media mar­ket­ing ) but also includ­ing the rapidly devel­op­ing mobile marketing.

eMar­ket­ing is often used as a replace­ment term for Inter­net adver­tis­ing but as can be seen from the above it is a wider umbrella name for more media options than sim­ply Inter­net as it also includes mobile mar­ket­ing and the increas­ing over­lap between elec­tronic and tra­di­tional media.

There­fore peo­ple who are in the eMar­ket­ing indus­try are focused on more than just devel­op­ments in the Inter­net space but also on all forms of elec­tronic media and how this can be used to bet­ter tar­get and sell to spec­i­fied tar­get markets.

Inno­v­a­tive eMar­ket­ing Strategies

 
Inno­v­a­tive eMar­ket­ing strate­gies apart from obvi­ous Inter­net adver­tis­ing and search mar­ket­ing cam­paigns include the use of bill­board and other tra­di­tional media such as radio where peo­ple are advised to search for a spe­cific key­word and then find a spe­cial pro­mo­tional page online. For exam­ple IKEA’s Happy to Bed cam­paign which was run on TV in Britain.

Another strat­egy which has very recently come to the fore is using the mobile app Shazam for peo­ple watch­ing TV com­mer­cials to find more spe­cial bonus con­tent by let­ting their smart­phone “lis­ten” to the ad. This was used by Pepsi in the Britain’s Got Tal­ent final last night and may be the start of solv­ing the prob­lem of peo­ple mut­ing ads in the future, just maybe.

When talk­ing about the topic of Google SEO (search engine opti­mi­sa­tion) I am more and more becom­ing con­vinced that the ulti­mate strat­egy for busi­nesses to take hold of now is LOCAL. Specif­i­cally I mean apply­ing a local SEO strat­egy model instead of going for the fiercely com­pet­i­tive broad key­word terms.

A Clas­sic Google search example:

Think about which search it would be eas­ier to rank for if you were an accoun­tant in the Lon­don area.

1. Accoun­tant?
2. Accoun­tant in Chelsea, London?

The answer is quite easy isn’t it? So why are so many busi­nesses still not opti­mis­ing their web­sites and titles of their web pages to be option 2? It could pos­si­bly be a lack of edu­ca­tion on behalf of the busi­ness owner or just a clas­sic exam­ple of busi­nesses being too focused on doing busi­ness to think about the oppor­tu­ni­ties such a change in strat­egy would bring.

I really do encour­age busi­ness own­ers to take note of this because the effect this could have on your busi­ness could be quite dramatic.

To dis­cuss this oppor­tu­nity in more detail and to assist your busi­ness with it, book a Skype con­sul­ta­tion with Paul where he will show you the steps needed to make this really hum for your business.

Google

The much antic­i­pated Google Drive made it’s pub­lic debut two days ago with peo­ple being able to down­load the soft­ware as a ser­vice onto their com­put­ers and the app onto their Android phones.

How­ever even though the Google Blog stated two days ago that it was ready and you sim­ply had to go to drive.google.com/start to begin there are a num­ber of users like me who are being put into a wait­ing line to be noti­fied when it will be ready for their Google account.

I won­der if this may have some­thing to do with the fact that my Google account was cre­ated ini­tially whilst I was in New Zealand and not the UK. As it appears other peo­ple in the UK and US now have access to the service.

We shall wait and see. But for all of you out there fol­low the link above to see whether your Google account qual­i­fies for the ser­vice right now. This ser­vice is going to be great with 5GB free and paid options start­ing from as lit­tle as $2.49 includ­ing an upgrade of your Gmail stor­age to 25GB!!!

I attended a talk over the week­end where one of the speak­ers was Ray­mond Aaron who is the new lead­ing thinker in the topic of brand­ing and I found what he had to say very inter­est­ing. So I thought I would take out some of the key mes­sages and share my view on them with you my readers.

Brand­ing is the new Cur­rency, not Sales!

Our world has changed immensely due largely to the pro­lif­er­a­tion of new tech­nol­ogy and new media com­ing into our lives. In the past we wanted to be sold, we wanted to know all of the great­est and lat­est wid­gets and how it can dra­mat­i­cally ben­e­fit our lives in a pos­i­tive way.

The peo­ple that com­mu­ni­cated these ben­e­fits even if they could be annoy­ing at times were sales peo­ple. We didn’t have the tech­nol­ogy we do today so if the sales­man had a con­vinc­ing and believ­able pitch we bought the prod­uct and thanked him for the benefits.

How­ever there has been a creep­ing change occur­ring, which has dra­mat­i­cally altered our buying behaviour. 

Tech­nol­ogy Proliferation

What we are see­ing now is that due to tech­nol­ogy and the rise of the Inter­net the every­day con­sumer has a lot more power in their hands. A power that allows them to make informed and edu­cated deci­sions on a level, which is unpar­al­leled in history.

Today us as con­sumers often know more about the prod­ucts being sold by a sales­man than what they do them­selves. Plus our abil­ity to com­pare Wid­get X with Wid­get Y and see which one “suits us bet­ter” is much eas­ier due to the Inter­net and com­pare & review websites.

So with all that said, “Enter the Brand­ing Paradigm”

Brand­ing is the new key to win­ning. If brand X is stronger than Brand Y and their prod­uct ben­e­fits are of a sim­i­lar nature brand X will always win. Con­sumers just think that Brand X is bet­ter than Y even if it is not. Just like con­sumers believe Rice Krispies, “Snaps, Crack­les & Pops”, when it just crin­kles!!! It’s just a prod­uct of branding.

It is actu­ally quite inter­est­ing to note that often due to the power of big bud­get brand­ing, the brands which are the best are not actu­ally the ones being bought the most. Clas­sic exam­ples are large fast food chains vs. solo take­away stands using the fresh­est ingre­di­ents, tasti­est pro­duce and the fresh­est buns. The sim­ple rea­son these qual­ity providers are not known and peo­ple are flock­ing to the large chains is due to their brand not being big enough.

So with all this said the key today is to have a really strong stand out brand and in a future post I will high­light six key ways to brand your­self and your busi­ness interests. 

I attended a con­fer­ence over the week­end and one of the videos that was shown was of Nido Qubein. I must say I was impressed by the story of this man who went to Amer­ica with $50 in his pocket and no con­tacts and over time built his way to incred­i­ble success.

I love hear­ing sto­ries like this so when I hear of another man (who before the sem­i­nar I had never heard of) I am always pleased to share this with you for your own inspiration.

http://www.nidoqubein.com/

I recently pur­chased the Net Space Prof­its pro­gramme by Tyler Eric­s­son and must say that for all the absolute rub­bish Inter­net mar­ket­ing courses out there this was is one of the few legit­i­mate real busi­ness oppor­tu­ni­ties if you are will­ing to put some work into it.

How­ever with that being said not every­thing in life is per­fect and I felt com­pelled to write this post so that if you do buy this pro­gramme you stand a bet­ter chance of succeeding.

Net Space Prof­its Tips:

 

1. Even though the sys­tem says you should only reg­is­ter .coms I would advise that if you are out­side the US that you do not fol­low this advice. For exam­ple I am in the UK and by reg­is­ter­ing a .co.uk I soared past a rival of mine who was using the Net­space sys­tem too but was using a .com domain. Remem­ber local domains are bet­ter for local search.
2. The soft­ware pro­vided by Tyler is great, how­ever be ready to cus­tomise the con­tent that his built for you web­site cre­ates. When you pur­chase Net Space prof­its you get a tool that builds a web­site auto­mat­i­cally which is great, how­ever remem­ber that who knows how many other peo­ple have the same web­sites being built. The thing that makes this bad is that Google hates dupli­cate con­tent. So by all means use the cookie cut­ter web­site builder but make sure that your high­est pri­or­ity then is updat­ing the dupli­cate con­tent with unique and inter­est­ing content.
3. My final tip that I would like to give is that the Net Space Sys­tem rec­om­mends only pro­mot­ing your spaces land­ing pages and not the actual home­page of the domain you reg­is­tered. To me this is a huge mis­take as the home­page is the most impor­tant page to Google if you allow it to be that. So use the home­page and get that advan­tage, it has helped me to rank for terms in days not weeks or months. A good idea could be to use the home­page as a blog where you write blog posts about the area that your busi­ness is oper­at­ing and pro­mot­ing other businesses.

 

If you are inter­ested you can see my exam­ple web­site here at http://in-bromley-area.co.uk.

And to pur­chase the Net Space pro­gramme click here.

 

I have been lis­ten­ing to the audio­book biog­ra­phy of Steve Jobs, which has been a really inter­est­ing lis­ten. And it has inspired me in many ways to see the pas­sion, vision and skill of the man.

It has also made me look more closely at the rival­ries he has had in the past and cur­rent rival­ries between Apple’s key busi­ness in what they call the “Post PC Era” and Google Android. Already we are see­ing a sim­i­lar trend as to what hap­pened in the Microsoft vs Apple bat­tles for the PC where more peo­ple adopted Microsoft pow­ered com­put­ers due to it being an open plat­form com­pared to Apple’s closed plat­form only allow­ing their soft­ware to work on their com­put­ers. Microsoft won that bat­tle com­pre­hen­sively and still rules today.

Now fast for­ward to today and Apple have done exactly the same thing in the “Post PC Era” bat­tle with Google and what we are see­ing is Google get­ting more of the mar­ket share for over­all smart­phone oper­at­ing sys­tem (OS) usage.

How­ever the mar­ket at the moment is beg­ging for a third con­tender to this “Post PC Era” and in a turn of events that would surely make Steve Jobs turn in his grave, I strongly sug­gest that Microsoft will again rise in 2012 with their Win­dows 8 oper­at­ing sys­tem to be the main con­tender and even dethrone Google Android from the top place in 2–3 years.

Here are just a few rea­sons I sug­gest why:

Con­tinue read­ing “2012 the year of Microsoft Win­dows <span class=“caps”>OS</span> and the Post <span class=“caps”>PC</span> Era!” »

I couldn’t help myself so had to take a pic­ture of this lit­tle slip up that came to my post box cour­tesy of Dominos.

I dont think Domi­nos would be in busi­ness much longer if this was “what we do” too often.

Well yes­ter­day I went for my very first Con­cept 10 10 work­out and I know a lot of peo­ple are ask­ing, “Does Con­cept 10 10 work?” All I can say for now is that today my mus­cles are feel­ing it and it feels great! Con­tinue read­ing “Does Con­cept 10 10 work?” »

“Trou­ble in mar­riage often starts when a man gets so busy earn­ing his salt that he for­gets his sugar.”