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The Inter­net mar­ket­ing indus­try has become very pop­u­lar over the last few years as busi­nesses see the this amaz­ing power that the Inter­net has in the adver­tis­ing and pro­mo­tion of their com­pa­nies. From merely hav­ing “brochure type” web­sites, many busi­nesses have now incor­po­rated Inter­net mar­ket­ing as their num­ber one mar­ket­ing strat­egy.

Africa and the Inter­net Mar­ket­ing Industry

On the con­ti­nent of Africa, Inter­net users have tre­bled to over 12 mil­lion since 2000. South Africa is the lead­ing Inter­net nation in Africa, with a quar­ter of Africa’s Inter­net users found here. With the increased use of the Inter­net in Africa, there has been an increased inter­est in Inter­net mar­ket­ing. Web­sites now offer con­sumers a chance inter­act with prod­ucts and ser­vices in ways which are even more effec­tive than tele­vi­sion com­mer­cials. This is why we believe Inter­net Mar­ket­ing is the key to future adver­tis­ing and business.

How to use the Best Pro­mo­tion Strate­gies of Inter­net Marketing.

When look­ing at how to imple­ment the best Inter­net mar­ket­ing strat­egy for your busi­ness, it is nec­es­sary to have it tai­lored to suit your indi­vid­ual business.

4Front eMar­ket­ing uses clever mar­ket­ing tech­niques and strate­gies to achieve results on behalf of its cus­tomers. Here are some of the ways we go about doing this.

• By apply­ing Search Engine Mar­ket­ing strate­gies your web­site increase its traf­fic, this can be done through either pay per click or “organic” growth, using SEO Techniques.

• Traf­fic con­ver­sion strate­gies which include SEO Copy­writ­ing and Key­word imple­men­ta­tion, and sales copy which com­pel cus­tomers to act.

• Keep­ing cus­tomers, instill­ing a sense of loy­alty and trust for your services.

Search Engine Marketing

A brief explanation:

We use a series tech­niques and strate­gies to increase traf­fic to your web­site, through: Search Engine Opti­mi­sa­tion, Pay-Per-Click, Direct Response Con­ver­sion, and email Mar­ket­ing. Increased traf­fic is the Key, and when we talk about traf­fic we mean Tar­geted traf­fic, ready to buy customers.

If you have any ques­tions and would like to find out more, please con­tact us we would love to hear from you, and help you become successful.

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Inter­net has become the pri­mary source of infor­ma­tion the world over. Copy­writ­ers are con­tent cre­ators and are one of the most essen­tial ingre­di­ents of the infor­ma­tion high­way. So the big ques­tion is how does one build a career in SEO, if you are a tal­ented writer?

What is required

• First of all the basic abil­ity to write and make sense.

• A com­mit­ment to accu­racy helps, although we have spell check­ers etc. A way with words is always helpful

• A love for telling sto­ries, artic­u­lat­ing feel­ings and thoughts

• Excel­lent knowl­edge of the work­ing of Search Engines and their index­ing poli­cies, this comes with time, and it is very handy have an expert on hand while you are learning.

• Excel­lent com­mand of the Eng­lish lan­guage. Most Inter­na­tional copy­writ­ing con­tracts require a First lan­guage Eng­lish speaker.

• Proof read­ing and edit­ing skills, an eye for detail. It is also a good idea to have some­one else read your work. We tend to over look mistakes

• A will­ing­ness to learn, this actu­ally come quite eas­ily as the inter­net is wildly excit­ing, with chang­ing trends and preferences.

Okay so how does this trans­late to SEO, Search Engine Optimisation?

Search Engine Optimization

SEO com­prises sev­eral elements,

·        web page analysis,

·        opti­miza­tion methods,

·        online mar­ket­ing pro­mo­tion techniques,

·        knowl­edge of search engines and how they rank cer­tain pages

Key­word research is very impor­tant, basi­cally a case of doing what works, dis­cov­er­ing what terms and phrases web users are search­ing for.

SEO Copy­writer

The beauty of being a SEO copy­writer is that you have the power to make your clev­erly writ­ten copy turn into both clev­erly writ­ten sales copy and copy that is SEO

You pos­sess that much sort after gift required.

Why are you important.

• Peo­ple actu­ally lis­ten to what you have to say
• You are the “cat­a­lyst” in mak­ing sales
• You have the power to persuade
• You cre­ate value within in the Infor­ma­tion you provide
• You use accept­able Eng­lish and gram­mar, a big fac­tor in build­ing trust
• Con­tent is what makes Search engine recog­nise your website.

We hope this inspires you to fol­low your pas­sion, you are a vital com­po­nent of on line success.

Leave a com­ment and we can keep in touch.

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80% of all web­sites are found using Search Engines such as Google and MSN and Yahoo. This is not sur­pris­ing, as more than 500 mil­lion searches are con­ducted on Google every day.

You want your web­site to rank in the top of rank­ings and Search Engine will get you there.

This is how you go about it:

• Build Trust a cred­i­ble pres­ence of the web­site on search engines
• Tweek the call to action on the website
• Increase the con­ver­sion rate from searchers to vis­i­tors to customers

Search Engine Mar­ket­ing com­prises the fol­low­ing key areas:

A: Search engine opti­mi­sa­tion (SEO)

SEO con­sists of two parts: Tai­lor­ing the con­tent and struc­ture of your web­site so with rel­e­vant to search terms that peo­ple enter on search engines in mind.

Increase the num­ber of links to your web­site from web­sites with High Pageranks.

Opti­mise your web­site so that when a per­son enters a search term into a search engine your web­site appears high up on the results page of that search.

The SEO process:

1.      Web­site Struc­ture: A search engine needs to be able to index the con­tent within the site to be able to com­pare search terms with con­tent. The process of index­ing a web­site by a search engine is known as spi­der­ing. Sim­ply put a website’s struc­ture should max­i­mize search engine “visibility/exposure” and not hin­der it. Site maps are also impor­tant in this regard.

2.      Key­word research:

Key­words are the most impor­tant part of the SEO process. Select­ing these key­words should be taken seri­ously and could result in the suc­cess or fail­ure process. Here you are look­ing for words the peo­ple are cur­rently search­ing for, and words that are spe­cific to your business.

3. SEO Copy­writ­ing and key­word implementation:

From these key­words, web copy is cre­ated , and inserted into the code of your web­site, HTML and Meta tags are some examples.

4. Inbound Link­ing Strategy:

This is supremely impor­tant for suc­cess­ful search engine mar­ket­ing. Inbound links back to your web­site from sim­i­lar or com­pli­men­tary web­sites with High page ranks will do the trick. 4Front Mar­ket­ing employs full time link builders who will source the per­fect links for your web­site and then request inbound links from these rep­utable and com­pli­men­tary websites.

Online Pro­mo­tion

Online PR strength­ens both the pres­ence and the brand online in two ways:

Inter­est­ing Con­tent: Expe­ri­ence has proved the adage “Con­tent is King” “Key­words are Queen”

High qual­ity con­tent will make your web­site stand out. SEO Copy­writ­ers must also bear in mind that read­ers are impa­tient want­ing infor­ma­tion quickly and eas­ily, so it is best to keep this in mind.

4Front Mar­ket­ing will be respon­si­ble for dis­trib­ut­ing and mar­ket­ing con­tent through var­i­ous online channels.

Search Engine rank­ings: Con­tent pro­vides the key to your Search engine rank­ing as do links back to your website.

Quick tips on Key­word Research

• Each page must have 2 or 3 key­words, this is not a case the more the mer­rier, remem­ber you are want­ing the search to be specific.
• Let the experts han­dle key­words han­dle key­word research. (Word tracker)

Leave a com­ment or get hold of us, if you want to find out more.

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