paulthérond.com

80% of all web­sites are found using Search Engines such as Google and MSN and Yahoo. This is not sur­pris­ing, as more than 500 mil­lion searches are con­ducted on Google every day.

You want your web­site to rank in the top of rank­ings and Search Engine will get you there.

This is how you go about it:

• Build Trust a cred­i­ble pres­ence of the web­site on search engines
• Tweek the call to action on the website
• Increase the con­ver­sion rate from searchers to vis­i­tors to customers

Search Engine Mar­ket­ing com­prises the fol­low­ing key areas:

A: Search engine opti­mi­sa­tion (SEO)

SEO con­sists of two parts: Tai­lor­ing the con­tent and struc­ture of your web­site so with rel­e­vant to search terms that peo­ple enter on search engines in mind.

Increase the num­ber of links to your web­site from web­sites with High Pageranks.

Opti­mise your web­site so that when a per­son enters a search term into a search engine your web­site appears high up on the results page of that search.

The SEO process:

1.      Web­site Struc­ture: A search engine needs to be able to index the con­tent within the site to be able to com­pare search terms with con­tent. The process of index­ing a web­site by a search engine is known as spi­der­ing. Sim­ply put a website’s struc­ture should max­i­mize search engine “visibility/exposure” and not hin­der it. Site maps are also impor­tant in this regard.

2.      Key­word research:

Key­words are the most impor­tant part of the SEO process. Select­ing these key­words should be taken seri­ously and could result in the suc­cess or fail­ure process. Here you are look­ing for words the peo­ple are cur­rently search­ing for, and words that are spe­cific to your business.

3. SEO Copy­writ­ing and key­word implementation:

From these key­words, web copy is cre­ated , and inserted into the code of your web­site, HTML and Meta tags are some examples.

4. Inbound Link­ing Strategy:

This is supremely impor­tant for suc­cess­ful search engine mar­ket­ing. Inbound links back to your web­site from sim­i­lar or com­pli­men­tary web­sites with High page ranks will do the trick. 4Front Mar­ket­ing employs full time link builders who will source the per­fect links for your web­site and then request inbound links from these rep­utable and com­pli­men­tary websites.

Online Pro­mo­tion

Online PR strength­ens both the pres­ence and the brand online in two ways:

Inter­est­ing Con­tent: Expe­ri­ence has proved the adage “Con­tent is King” “Key­words are Queen”

High qual­ity con­tent will make your web­site stand out. SEO Copy­writ­ers must also bear in mind that read­ers are impa­tient want­ing infor­ma­tion quickly and eas­ily, so it is best to keep this in mind.

4Front Mar­ket­ing will be respon­si­ble for dis­trib­ut­ing and mar­ket­ing con­tent through var­i­ous online channels.

Search Engine rank­ings: Con­tent pro­vides the key to your Search engine rank­ing as do links back to your website.

Quick tips on Key­word Research

• Each page must have 2 or 3 key­words, this is not a case the more the mer­rier, remem­ber you are want­ing the search to be specific.
• Let the experts han­dle key­words han­dle key­word research. (Word tracker)

Leave a com­ment or get hold of us, if you want to find out more.

Tweet This Post