paulthérond.com

Con­ver­sion Ana­lyt­ics is one the keys to mak­ing money online via your website.

The basic idea is that you have com­plete con­trol over your web­site, and gain clear insight as to what readers/customers/ users are doing on your website.

This is just a sci­en­tific way of deter­min­ing real results of your online pres­ence, left brain­ers love this as the results are in black and white.

• What but­tons they press the most
• What pages they looked at
• What actions they took
• Even how long they spent on your site
• What they bought

As a cre­ative right brainer, I also can appre­ci­ate the value of “sta­tis­tics” in very real terms, were we thrive is find­ing cre­ative ways of adapt­ing the page

• Con­tent
• Visual appeal
• User friend­li­ness
• Sales pitch

Con­vert­ing cus­tomers is the way to do it-results are sci­en­tif­i­cally mea­sur­able– the more traf­fic you gen­er­ate the bet­ter your “chances” of hook­ing fish…customers

You have prob­a­bly heard of NLP… con­vinc­ing sales speak…pressing emo­tional trig­gers etc.

• Social proof
• Color sym­bol­ism
• Brevity of information

These are some of the tools we use, read­ers make up their minds after a few sec­onds so you had bet­ter make the most of it, and what bet­ter way than to get an idea of users are “actu­ally doing on your website”

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