paulthérond.com

I am sure you have heard this say­ing numer­ous times in the past but when talk­ing about online adver­tis­ing it really is a key aspect for get­ting higher traf­fic to your website.

One of the most fre­quent requests we get here at Designer Web­sites is the request to get a web­site to the top of Google. This is all very fine and well but a basic under­stand­ing of what Google is and does will help you to under­stand why the say­ing con­tent is king is espe­cially true when it comes to pro­mot­ing your web­site.
 

An inside look at Google.

I would like to ask you a ques­tion… why has Google become such a house­hold name around the world? Think about it for a minute…

Is it not because you know that when­ever you need to find infor­ma­tion online you know that Google is gen­er­ally going to pro­vide you the infor­ma­tion you were search­ing for?

Now do you think Google would be where it is today if it was not pro­vid­ing rel­e­vant con­tent to us as web­site read­ers? The obvi­ous answer is no! So Google as a busi­ness depends on being a provider of highly rel­e­vant infor­ma­tion to its searchers.

There­fore Google has to ensure that it has the web­site rank­ing sys­tems and pro­ce­dures in place that give you, the searcher, the infor­ma­tion you are look­ing for. And a key aspect of this is the con­tent theme of a website.

So what does that mean to me?

The way Google deter­mines rel­e­vant con­tent to a search query is a fairly com­plex pro­ce­dure, how­ever the web­sites that are focused on a spe­cific con­tent theme and have a lot of con­tent around that theme are gen­er­ally going to be the web­sites that rank better.

I am over sim­pli­fy­ing Google’s search pro­ce­dure to illus­trate a point but basi­cally the web­sites with the most con­tent and most rel­e­vant con­tent to a searchers query will be dis­played more often on the Google search page than a web­site that has lit­tle content.

There­fore to get more share of the search engine pie you must build more con­tent on your web­site and the best way of doing this as I always say to clients is to build a blog into your website.

How­ever you then need to be com­mit­ted to that blog pro­vid­ing rel­e­vant and inter­est­ing infor­ma­tion around your busi­ness and or pas­sion. Peo­ple will find this inter­est­ing and word of mouth will work for you plus the search engines will also reward you with bet­ter rankings.

So what are you wait­ing for, get a blog installed for your busi­ness and start writ­ing, he who writes the most first wins. Happy con­tent blogging!

PS:

To get a blog setup cor­rectly on your web­site, con­tact us 0800 800 918 (ext. 2) or enquiries@designerwebsites.co.nz.

Cheers,

Paul Therond

Inter­net Adver­tis­ing Consultant

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