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In the past adver­tis­ing has been a very hit and miss exer­cise in try­ing to build a busi­ness. You approach an adver­tis­ing agency and fork out thou­sands on brand­ing and strat­egy ses­sions and at the end you have a killer mar­ket­ing plan and a list of “to do’s” to get you going.

Now don’t get me wrong hav­ing an excel­lent mar­ket­ing plan, brand posi­tion­ing etc. is very impor­tant but if you don’t have a way of mea­sur­ing results you are very much in the blind as to what is work­ing and what is not work­ing for your business.

And the above fact is even more impor­tant for small to medium size busi­nesses who have to be much wiser regard­ing their adver­tis­ing spend. You need to mea­sure a way of deter­min­ing your adver­tis­ing results and then from this deter­mine what you are doing right and what you are doing wrong. Now this has been quite dif­fi­cult for small busi­nesses to achieve in the past, but thank­fully not any­more.
 

Intro­duc­ing Google Adwords

 

Google Adwords is a very pow­er­ful online adver­tis­ing tech­nique devel­oped by Google to work along­side their very pop­u­lar search engine tech­nol­ogy. Bil­lions of peo­ple use Google every­day to search for infor­ma­tion, prod­ucts and ser­vices and all these peo­ple have the poten­tial of being poten­tial clients for your business.

 

So Google devel­oped Google Adwords to dis­play adverts next to the search results where peo­ple look­ing for infor­ma­tion for exam­ple on ten­nis shoes would then be pre­sented with adverts only related to ten­nis shoes.

 

This is very pow­er­ful as it is tar­geted adver­tis­ing where peo­ple search­ing for prod­ucts are con­nected to sell­ers sell­ing those prod­ucts and busi­ness can hap­pen. The best thing about all of this though is that as a seller you only pay if some­one clicks on your advert and lands on your web­site. Also you have full con­trol over the bud­get you spend monthly and you can track all the results to deter­mine what is work­ing and not work­ing with your online adverts.

 

Is this the most pow­er­ful adver­tis­ing tool today?

 

YES, we at Designer Web­sites do believe so because:

 

-    Adverts are tar­geted to peo­ple who want your products

 

-    You set a bud­get you are com­fort­able with

 

-    You can track all your adver­tis­ing results

 

And because of all the above we offer this ser­vice to all our clients and encour­age us to phone us now 0800 800 918 to begin a cam­paign for your business.

 

Con­tact us now!

PS:

An even more pow­er­ful adver­tis­ing model exists and yes again it’s an online tech­nique; keep this blog book­marked to find out more.

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