paulthérond.com

 

When­ever I sit down with a client that I am con­sult­ing I gen­er­ally tend to men­tion the fact that there are two pri­mary ele­ments that they need to be aware of to cre­ate a suc­cess­ful web­site which leads to more enquiries and/or sales.
 

These two Pri­mary Suc­cess Ele­ments are text and pictures…

 

Let me explain. With typ­i­cal web­sites you have a mes­sage that you are want­ing to com­mu­ni­cate to your tar­get mar­ket. There­fore the nature of the Inter­net being infor­ma­tion dri­ven means that the actual text you have on your web­site is of para­mount impor­tance. How­ever the text needs to be writ­ten in such a man­ner that it is inter­est­ing and rel­e­vant to peo­ple but also search engine friendly so that you get more peo­ple read­ing the mes­sage in the first place. There­fore text is an absolute key and an area of your web­site that you can def­i­nitely ben­e­fit hav­ing a pro­fes­sional help you with.

 

The other key area of web­site suc­cess is the one of design & visu­als. A web­site that has pro­fes­sional pho­tog­ra­phy com­bined with a pro­fes­sion­ally designed look and feel cus­tomised to your tar­get mar­ket oozes cred­i­bil­ity. How­ever more impor­tantly, it also facil­i­tates the key require­ment of guid­ing your read­ers visu­ally to the infor­ma­tion, pro­mo­tions and ser­vices that you want them to see. This sim­ply means that you are able to achieve higher con­ver­sions for your most wanted cus­tomer responses online.

 

How­ever the Inter­net has changed…
 

The Inter­net has come a long way since the early days of the 1990’s, how­ever most web­sites are still very sim­i­lar to what they were back then which were sim­ple text and pic­ture web­sites. With the advance­ment of inter­net tech­nol­ogy and world­wide inter­net infra­strusture there is now another suc­cess key and that key my friends is sim­ply inter­net video.

 

Inter­net Video offers your web­site the abil­ity to have that lit­tle extra touch that can make all the dif­fer­ence to sales, enquiries and what­ever other call to action you desire on your web­site. You can see how pop­u­lar this trend of online video has become just by look­ing at the huge pop­u­lar­ity of web­sites such as YouTube. Hav­ing video on the Inter­net has rev­o­lu­tionised it and it is this same power that I would like to encour­age you to start har­ness­ing on your own busi­ness websites.

 

You will notice that I often post video on this web­site for this rea­son, but more inter­est­ingly have a look at this page for some­thing really special.

 

How­ever if video is an expense that your busi­ness is not ready to make yet, you could always con­sider the cheaper alter­na­tive of sim­ply hav­ing audio on your web­site. Again not a lot of web­sites are har­ness­ing this and by doing it you dif­fer­en­ti­ate your­self. There are many excel­lent free audio recorders that you can sim­ply plug your micro­phone into and record your own per­sonal voice mes­sage. Hav­ing the actual audio inserted into your web­site could be done by your­self but depend­ing on your com­fort level with web­site cod­ing it may be best left to pro­fes­sional web­site design com­pa­nies to han­dle for you.

So what are you wait­ing for?

 

Har­ness this new Suc­cess Key for your web­site and stand out!

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