A Wise Amigo!

The story is told of an Amer­i­can busi­ness­man who took a vaca­tion to a small coastal Mex­i­can vil­lage on doctor’s orders. Unable to sleep after an urgent phone call from the office the 1st morn­ing, he walked out to the pier to clear his head.A small boat with just one fish­er­man had docked and inside the boat were sev­eral large yel­lowfin tuna. The Amer­i­can com­pli­mented the Mex­i­can on the qual­ity of his fish.

How long did it take you to catch them?” the Amer­i­can asked.

Only a lit­tle while,” the Mex­i­can replied in sur­pris­ingly good English.

Why don’t you stay out longer and catch more fish?” the Amer­i­can then asked.

I have enough to sup­port my fam­ily and give a few to friends,” the Mex­i­can said as he unloaded them into a basket.

But… what do you do with the rest of your time?”

The Mex­i­can looked up and smiled. “I sleep late, fish a lit­tle, play with my chil­dren, take a siesta with my wife, Julia and stroll into the vil­lage each evening, where I sip wine and play gui­tar with my ami­gos. I have a full and busy life, senor.”

The Amer­i­can laughed and stood tall. “Sir, I’m a Har­vard M.B.A. and can help you. You should spend more time fish­ing and with the pro­ceeds, buy a big­ger boat. In no time you could buy sev­eral boats with the increased haul. Even­tu­ally, you would have a fleet of fish­ing boats.”

He con­tin­ued, “Instead of sell­ing your catch to a mid­dle­man, you would sell directly to the con­sumers, even­tu­ally open­ing up your own can­nery. You would con­trol the prod­uct, pro­cess­ing and dis­tri­b­u­tion. You would need to leave this small coastal fish­ing vil­lage, of course and move to Mex­ico City, then to Los Ange­les and even­tu­ally New York City, where you could run your expand­ing enter­prise with proper management.”

The Mex­i­can fish­er­man asked, “But senor, how long will all this take?”

To which the Amer­i­can replied, “15−20 years. 25 tops.”

But then what senor?”

The Amer­i­can laughed and said, “That’s the best part. When the time is right, you would announce an IPO and sell your com­pany stock to the pub­lic and become very rich. You would make millions.”

Mil­lions, senor? Then what?”

Then you would retire and move to a small coastal vil­lage, where you would sleep late, fish a lit­tle, play with your kids, take a siesta with your wife and stroll to the vil­lage in the evenings where you could sip wine and play your gui­tar with your amigos… ”

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Paul Thérond

Paul Therond is a full time Web Entrepreneur and co-founder of 4Front eMarketing. His passion is investing into up and coming people and ideas that have the potential for worldwide impact.

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11 2009

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