paulthérond.com

Have you ever won­dered what the “Im feel­ing lucky” but­ton does on  a Google search?

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When­ever I sit down with a client that I am con­sult­ing I gen­er­ally tend to men­tion the fact that there are two pri­mary ele­ments that they need to be aware of to cre­ate a suc­cess­ful web­site which leads to more enquiries and/or sales.
 

These two Pri­mary Suc­cess Ele­ments are text and pic­tures… Read the rest of this entry →

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If you are find­ing this “Coolest Guy in New Zealand” page on my web­site after attend­ing one of my sem­i­nar pre­sen­ta­tions, wel­come it’s great to have you here and as you can see I wasn’t jok­ing about this.

If you would like more infor­ma­tion on our pro­fes­sional ser­vices under the 4FRONT eMar­ket­ing Group please visit www.4front.co.nz. Or sim­ply browse this web­site and learn a lit­tle more about myself in a more per­sonal way.

I wel­come you to con­tact me if you would like to dis­cuss eMar­ket­ing Strat­egy for your busi­ness or to book myself for your next speak­ing engagement.

Kind regards,

Paul Therond

www.4front.co.nz

——————–

What fol­lows is the orig­i­nal post that got me the top rank­ing for the phrase, “Coolest Guy in New Zealand.“

You know I couldn’t resist, after dom­i­nat­ing the rank­ings for the coolest guy in South Africa for the last three years I now nat­u­rally had to go for the top spot for the coolest guy in New Zealand. Let us see how long it takes to get into the index as I post this now on the 5th of Sep­tem­ber 2009. I will use this par­tic­u­lar post to update the progress.

And no by the way I am not vain this whole “cooldom” thing is just some­thing us SEO and e-marketing peo­ple do. We like mak­ing mod­ern tech­nol­ogy sing our tune so to speak.

Will keep you all posted on the progress espe­cially you Mr. Belcher who said I should now go for this rank­ing, all the best in the US of A.

Update: I checked the rank­ings in Google after writ­ing this post and noticed that I was already in the rank­ings for coolest guy in New Zealand even before post­ing this.

Now that may sur­prise you, but it is actu­ally quite easy to explain. Due to my post on the coolest guy in South Africa I am already in the index for coolest guy in… and about a week ago added the fact to my bio that I am now liv­ing in New Zealand so fill in the blanks and you get “coolest guy in… New Zealand.”

Now the next step is the no.1 spot, which I antic­i­pate to occur within one week.

15 Sep­tem­ber 2009: Its offi­cial no.1 posi­tion for “coolest guy in New Zealand.” Gotta love it!

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There is a com­pe­ti­tion rag­ing at this moment in the blo­gos­phere to be the coolest guy on the Inter­net accord­ing to the Google search engine results. Now the peo­ple who are enter­ing this com­pe­ti­tion are some of the whose who of the search engine opti­mi­sa­tion and emar­ket­ing world, so it is quite inter­est­ing to see the results. 

As of today 02 Sep­tem­ber 2009 we have the fol­low­ing results.

1. www.coolestguyontheinternet.com

2. www.bradfallon.com

3. www.bradfallon.com

4. www.justinhartman.com

5. www.coolestguyontheinternet.synthasite.com

I am not try­ing very hard at all to rank for this term because I am quite happy with my “coolest guy in south africa” posi­tion right about now! However in light of this com­pe­ti­tion, let us see what this guy has to say about being a cool cat, maybe it will shed some light to help Google give us the coolest guy on the Inter­net.

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In the past adver­tis­ing has been a very hit and miss exer­cise in try­ing to build a busi­ness. You approach an adver­tis­ing agency and fork out thou­sands on brand­ing and strat­egy ses­sions and at the end you have a killer mar­ket­ing plan and a list of “to do’s” to get you going.

Now don’t get me wrong hav­ing an excel­lent mar­ket­ing plan, brand posi­tion­ing etc. is very impor­tant but if you don’t have a way of mea­sur­ing results you are very much in the blind as to what is work­ing and what is not work­ing for your business.

And the above fact is even more impor­tant for small to medium size busi­nesses who have to be much wiser regard­ing their adver­tis­ing spend. You need to mea­sure a way of deter­min­ing your adver­tis­ing results and then from this deter­mine what you are doing right and what you are doing wrong. Now this has been quite dif­fi­cult for small busi­nesses to achieve in the past, but thank­fully not any­more.
 

Intro­duc­ing Google Adwords

Google Adwords is a very pow­er­ful online adver­tis­ing tech­nique devel­oped by Google to work along­side their very pop­u­lar search engine tech­nol­ogy. Bil­lions of peo­ple use Google every­day to search for infor­ma­tion, prod­ucts and ser­vices and all these peo­ple have the poten­tial of being poten­tial clients for your business.

So Google devel­oped Google Adwords to dis­play adverts next to the search results where peo­ple look­ing for infor­ma­tion for exam­ple on ten­nis shoes would then be pre­sented with adverts only related to ten­nis shoes.

This is very pow­er­ful as it is tar­geted adver­tis­ing where peo­ple search­ing for prod­ucts are con­nected to sell­ers sell­ing those prod­ucts and busi­ness can hap­pen. The best thing about all of this though is that as a seller you only pay if some­one clicks on your advert and lands on your web­site. Also you have full con­trol over the bud­get you spend monthly and you can track all the results to deter­mine what is work­ing and not work­ing with your online adverts.

Is this the most pow­er­ful adver­tis­ing tool today?

YES, we at Designer Web­sites do believe so because:

-    Adverts are tar­geted to peo­ple who want your products

-    You set a bud­get you are com­fort­able with

-    You can track all your adver­tis­ing results

And because of all the above we offer this ser­vice to all our clients and encour­age us to phone us now 0800 800 918 to begin a cam­paign for your business.

Con­tact us now!

PS:

An even more pow­er­ful adver­tis­ing model exists and yes again it’s an online tech­nique; keep this blog book­marked to find out more.

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I am sure you have heard this say­ing numer­ous times in the past but when talk­ing about online adver­tis­ing it really is a key aspect for get­ting higher traf­fic to your website.

One of the most fre­quent requests we get here at Designer Web­sites is the request to get a web­site to the top of Google. This is all very fine and well but a basic under­stand­ing of what Google is and does will help you to under­stand why the say­ing con­tent is king is espe­cially true when it comes to pro­mot­ing your web­site.
 

An inside look at Google.

I would like to ask you a ques­tion… why has Google become such a house­hold name around the world? Think about it for a minute…

Is it not because you know that when­ever you need to find infor­ma­tion online you know that Google is gen­er­ally going to pro­vide you the infor­ma­tion you were search­ing for?

Now do you think Google would be where it is today if it was not pro­vid­ing rel­e­vant con­tent to us as web­site read­ers? The obvi­ous answer is no! So Google as a busi­ness depends on being a provider of highly rel­e­vant infor­ma­tion to its searchers.

There­fore Google has to ensure that it has the web­site rank­ing sys­tems and pro­ce­dures in place that give you, the searcher, the infor­ma­tion you are look­ing for. And a key aspect of this is the con­tent theme of a website.

So what does that mean to me?

The way Google deter­mines rel­e­vant con­tent to a search query is a fairly com­plex pro­ce­dure, how­ever the web­sites that are focused on a spe­cific con­tent theme and have a lot of con­tent around that theme are gen­er­ally going to be the web­sites that rank better.

I am over sim­pli­fy­ing Google’s search pro­ce­dure to illus­trate a point but basi­cally the web­sites with the most con­tent and most rel­e­vant con­tent to a searchers query will be dis­played more often on the Google search page than a web­site that has lit­tle content.

There­fore to get more share of the search engine pie you must build more con­tent on your web­site and the best way of doing this as I always say to clients is to build a blog into your website.

How­ever you then need to be com­mit­ted to that blog pro­vid­ing rel­e­vant and inter­est­ing infor­ma­tion around your busi­ness and or pas­sion. Peo­ple will find this inter­est­ing and word of mouth will work for you plus the search engines will also reward you with bet­ter rankings.

So what are you wait­ing for, get a blog installed for your busi­ness and start writ­ing, he who writes the most first wins. Happy con­tent blogging!

PS:

To get a blog setup cor­rectly on your web­site, con­tact us 0800 800 918 (ext. 2) or enquiries@designerwebsites.co.nz.

Cheers,

Paul Therond

Inter­net Adver­tis­ing Consultant

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One of the risks with pro­vid­ing a free no oblig­a­tion quote is that Poten­tial clients may abuse expert advice and choose to use the advice and infor­ma­tion given, to try find cheaper quotes.

We at 4Front are pre­pared to take that risk know­ing that whilst we can charge for our knowl­edge and exper­tise we leave it up to our poten­tial clients and friends to use our ser­vices with no obligations.

To back up our con­fi­dence we believe we offer a first rate ser­vice at hon­est prices, and com­par­ing the qual­ity of our ser­vice on line, will “we hope” you lead back to us.

With our care­fully pre­pared free e-Marketing Quotes that pro­vide cre­ative online strat­egy, you are able to access the way for­ward with your web­site and per­haps finally get an insight as to the sheer power of doing your “busi­ness” mar­ket­ing on line.

• We will show you how to get more bang for your mar­ket­ing buck.
• We will help get a pro­duc­tive Online Mar­ket­ing strat­egy going.
• We will show how to get more tar­geted traf­fic to your website.
• We will help you con­vert this traf­fic into sales, through clever techniques.

Our online mar­ket­ing solu­tions also include:

• Search engine optimisation
• Pay-per-click cam­paigns
• Sales Con­ver­sion
• Ban­ner ads
• Email mar­ket­ing
• Newslet­ters

Here are tips on how to make your web­site more profitable.

• Don’t hide what you sell
• Look pro­fes­sional
• Easy to navigate
• Encour­age brows­ing and impulse buys
• Give order­ing choices
• Give direct con­tact details such as a phys­i­cal busi­ness address and tele­phone number
• Include a feedback/comment form
• Read and answer email at least once a day
• Help peo­ple who stum­ble onto your web­site find their way back

Give us a comment.

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