paulthérond.com

In South Africa Inter­net adver­tis­ing and online mar­ket­ing is slowly catch­ing up to the rest of the world. Like all things new, South African Cor­po­ra­tions are slowly wak­ing to the Power of the Inter­net as a mar­ket­ing tool. We are so con­vinced as to the power of Inter­net that we feel that SA Com­pa­nies will spend as much as 90% of the Adver­tis­ing Spend on Inter­net Adver­tis­ing Cam­paigns and Inter­net mar­ket­ing. in the future. Very few South Africans realise this power and there are very few South African experts in this field.

4Front eMar­ket­ing spe­cialises in this field, com­monly referred to as SEO, PPC, Inter­net Adver­tis­ing, Inter­net Mar­ket­ing, Email Mar­ket­ing, Search Engine Mar­ket­ing and as such we have a wide range of experts dot­ted all over the world includ­ing South Africa to take care of our customer’s needs and requirements.

What does this mean to you and how can your com­pany ben­e­fit from this grow­ing trend, and impor­tant part of your mar­ket­ing mix?

Inter­net adver­tis­ing ensures Prod­uct and ser­vice Vis­i­bil­ity , but takes this a few steps fur­ther, all actions per­formed by poten­tial cus­tomers is sci­en­tif­i­cally cal­cu­lat­able, what actions were taken, how long, what they looked etc. No other medium can offer this at a bet­ter ROI Return on Investment.

This is a truly “more bang for your adver­tis­ing buck” concept.

With the clever strate­gies we use, our cus­tomers come away smil­ing, con­vinced of the ben­e­fits of pur­su­ing this Global trend in Inter­net mar­ket­ing and Advertising.

Why should you increase traf­fic to your website?

If you have been a sales­man you will know that it’s a mat­ter of sim­ple maths, the more peo­ple you see the more the like­li­hood of mak­ing sales.

This prin­ci­pal is the same with Inter­net adver­tis­ing. The more peo­ple you reach that are targeted/ready to buy your prod­uct the greater the like­li­hood of con­vert­ing that traf­fic into sales.

And there is no point in get­ting all this traf­fic to your web­site with­out being able to con­vert them.

Okay so how do we go about set­ting up a proper Inter­net Adver­tis­ing for you?

There are few ways of skin­ning a cat as it were so we will men­tion the ways that work.

• Strate­gic link development

• Inter­net research and explo­ration to find the right and rel­e­vant “posi­tions” to place your link

• Arti­cle Writ­ing. (We refer to this as SEO Copywriting)

• Newslet­ter and arti­cle dis­tri­b­u­tions ( This is per­fect for link backs)

• Ban­ner cre­ation and place­ment (Also good for link backs)

• Web­site traf­fic sta­tis­ti­cal analy­sis and report­ing (Good for Cus­tomer behav­iour analysis)

Why is design important?

Well we all know that the look and feel of a web­site is impor­tant, this is basic design and how it influ­ences our deci­sions on the Internet.

We some up a website’s look in mil­lisec­onds, so here it is impor­tant to “speak” through your design”, sim­plic­ity and effi­ciency are the order of the day here.

4Front helps you stand out from crowd, with good sim­ple design that works.

Next and this is prob­a­bly more impor­tant than pretty pic­tures or inspir­ing graph­ics, is con­tent. You may have heard the phrase “Con­tent is King” well we add another ele­ment to that and say if Con­tent is King , “Key­words are Queen”

Give us a Con­tact today and get started and not get left behind, you can get your web­site viewed and you can con­vert this into sales, just do it as they say.