paulthérond.com

Oth­er­wise known as PPC

What is Pay Per Click?

Pay per click, or PPC, sim­ply put is what web­sites are pay­ing for to get “clicks” via there var­i­ous adver­tis­ing strate­gies and plat­forms, from would be cus­tomers for reach­ing their web­site. Search engines offer this clever pro­gramme as a way of gen­er­at­ing income for them­selves and pro­vid­ing a sci­en­tif­i­cally cal­cu­lat­able adver­tis­ing ser­vice to their clients YOU!

These Pay per click adver­tise­ments are nor­mally text ads placed on the right hand side of search results.

Have you ever won­dered what those web­site addresses are on the right hand side after you have  per­formed a Google Search? Well these are the ads we talk­ing about. Every time you click on one the adver­tis­ers pays a small amount. Some­times this is referred to as Cost Per Click (CPC) and reduc­ing this CPC is what 4Front endeav­ours to do on behalf of its clients.

The most pop­u­lar pay-per-click Search Engine is Google in South Africa, Glob­ally only sec­ond to Yahoo! And then some smaller Search engines like Over­ture and Findwhat.com

How does it work?

The process is super easy to do,  but immensely more dif­fi­cult to do prof­itably! You fol­low a sim­ple step by step walk through and set your  ”pric­ing” accord­ing to your bud­get. The more you spend the bet­ter your results.

This is a great ROI, and works and that’s why Big Search Engines like Google are Bil­lion dol­lar busi­nesses. They realise that adver­tis­ers will not spend money, if their advert­ing pro­grams were not working.

Basi­cally you are bid­ding for  your posi­tion next to these Search Results. Costs range from  US$0.05 to S$0.50 and more per click.

Choos­ing your “key­words” is obvi­ously very impor­tant, real­is­ing that you may have a few tiers of value. Some­thing like, super com­pet­i­tive key­words, like Car Insur­ance, then less broad keyword/phrase, Car Insur­ance cape Town, and then very Indus­try spe­cific key­word, Car Insur­ance in Mil­ner­ton, for exam­ple, another very spe­cific key­word, would be Osprey GR 1 VAWT.

In choos­ing key­words bear in mind, that choos­ing pop­u­lar key­words is the way to go, this is what peo­ple are cur­rently search­ing for, so it’s no use try­ing to rein­vent the wheel and try and be too clever. There are also nifty tools that help you Select the right key­words, like Word Tracker for example.

Okay so what do you do now?

As an adver­tiser you have to com­pete and be bet­ter than your com­peti­tors that have their adverts placed right next to yours on that Right hand side col­umn, on a Google Search for e.g. You only have about 30 char­ac­ters to use so use the right words, that’s where our expert cre­ative and adver­tis­ing minds come into play at 4Front.

Tips here

• Descrip­tion of your ser­vice, as you want the right customers
• Atten­tion grabber/catchy/witty/quirky
• Be direct, short and sweet
• Specials/Deals

Think about all the things you find attrac­tive on the Inter­net, use those as they work.

If you don’t feel cre­ative enough or have no idea what will work con­tact us.

Get it right!

This sounds silly to say, but get your cus­tomers to come directly to your “land­ing page” which may or may not be your home page. You are look­ing at con­vert­ing the ‘click’ into a sale, so here you need to be short and sweet, and use every trick in the book, if you have no tricks, then please con­tact us. There is lit­tle point in get­ting traf­fic to your web­site and not being able to con­vert them with good sales copy, con­tact 4Front SEO Copywriting

Check out these PPC Websites

• Google’s Adwords,
• Yahoo’s Search Marketing.
• MIVA’s Pay Per Click, the for­mer FindWhat.com.