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	<title>paulthérond.com &#187; SEM</title>
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	<description>//musings of a Web Entrepreneur</description>
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		<title>So what is Google Adwords?</title>
		<link>http://paultherond.com/2009/06/so-what-is-google-adwords/</link>
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		<pubDate>Fri, 26 Jun 2009 04:27:00 +0000</pubDate>
		<dc:creator>Paul Thérond</dc:creator>
				<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[SEM]]></category>

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		<description><![CDATA[In the past advertising has been a very hit and miss exercise in trying to build a business. You approach an advertising agency and fork out thousands on branding and strategy sessions and at the end you have a killer marketing plan and a list of “to do’s” to get you going. Now don’t get [...]]]></description>
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		<title>SEM in a virtual world vs. traditional advertising in the real world</title>
		<link>http://paultherond.com/2008/10/sem-in-a-virtual-world-vs-traditional-advertising-in-the-real-world/</link>
		<comments>http://paultherond.com/2008/10/sem-in-a-virtual-world-vs-traditional-advertising-in-the-real-world/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 12:16:16 +0000</pubDate>
		<dc:creator>Paul Thérond</dc:creator>
				<category><![CDATA[eMarketing]]></category>
		<category><![CDATA[Madison Avenue]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[traditional advertising]]></category>

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		<description><![CDATA[Search engine marketing (SEM) is the new frontier in advertising businesses on an international scale. However the question remains, “how does it compare to traditional advertising?” as primarily punted by Madison Avenue creative agencies. A key to consider is the locations of these types of advertising forms, which I eluded to in the title of [...]]]></description>
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