Local SEO Chapter 3.3 – Asking friends and family

Asking friends and family

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Asking friends and family

This is one of the simplest methods of getting back links. Simply ask your friends, family and business contacts!

Anyone you know who has a website may have a spot for a back link.  It can’t hurt to ask.

***NOTE*** One for one back links are not very effective. If your friends won’t link back to your site without you doing the same, then try to offer them something else of value other than a link back to their website.  If you trade one for one links, they almost always cancel out in Google’s eyes.

Just start with your family – any of your kids have blogs?  What about your extended family?  Once you have exhausted that route, move on to friends and then eventually business contacts.  It couldn’t be simpler to ask people and then just email them something on the lines of…

Hey Andrew,

Paul here, hope all is well!  I am just contacting you because I was curious if you would mind linking to my website?  I am just trying to expand my web presence.  It would be super helpful if the link could say “London Landscaping” as well.  If you need the code for that, I have it handy here:

<a href=”http://www.pauls-london-landscaping.com”>London Landscaping</a>

Sidenote: It is helpful if your domain name has your keyword in the URL as in the above example www.pauls-london-landscaping.com. If you have just registered a new domain name that doesn’t have keywords in it you may want to consider registering another keyword rich domain name. If you already have an established website presence without a keyword rich domain name, then it’s best to just keep your existing domain.

You can just copy and paste that into the code of your site anywhere!  I appreciate the link and if there is anything you need just let me know.

Paul

That is just a simple example, but it shows the point of how easy it is to ask.  Even if only a couple people help you out, it can make a big difference to your Google rankings.

If you don’t feel comfortable doing that though, don’t worry, future lessons will look at some ways you can get back links on your own!

Action Item:

  • Begin asking friends, family and colleagues about linking their websites to yours
  • An excellent tool for link building is SEOprofiler www.paultherond.com/seoprofiler

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Course Table of Contents:

Chapter 1: Market Research
Chapter 2: 
Optimising Your Website
Chapter 3: Off Page Optimisation
Chapter 4: Social Factors
Chapter 5: Measuring Google Local Success
Chapter 6: Getting a helping hand
BONUS Members Chapter (Contains Cheat Sheet)

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