Including Bing & Apple Maps
This step is a big one. This step is bigger than search results placement – it is a must for every business out there, even those that don’t want to dominate the local search terms.
Google has a local business centre that allows users to basically get a profile of their business integrated into Google Maps. This step is a big one for local businesses. You definitely want your business coming up on Google Maps. It will help people with directions, be seen by anyone searching Google Maps and it could help in the search engines. Have you ever searched for something on Google and instead of the normal results, a map pops up showing you all of the local businesses that match your search? You want to be on that list! Best part is it is free and easy.
***NOTE*** Google Local Business Centre is now known as Google Places.
To get started visit http://places.google.com
Once again you will need a Google account to continue, so if you don’t have one click on sign up. (See picture below) Once your Google account is setup, click on Add a New Business.
The next page you are prompted to enter your country and phone number. You should enter your business number here to see if Google already has your business listed. If it does, then you can follow the on screen directions to edit and verify your business.
If your business doesn’t exist you will get a form to fill out. Take your time and fill out the form as best as you can. Make sure to include a link to your website. I also like including a couple pictures, it does make a difference. Give as much information as you are comfortable. The more you fill out, the better your listing will look. Once you are done, click submit.
ATT: Members you can download the full step by step process below. Please login if you are not already.
[private_Premium] Full Step by Step PDF [/private_Premium]
The next step requires you to verify your business. This is done in one of three ways. Phone call to business phone number, text to listed cell phone number or a post card. The first two are nearly instant, the post card takes a week or so. All three methods result in a PIN number you need to enter in the back office of your Google Places account. Once you have verified your listing it will be published and you are done with a very effective step. You will now show up in Google maps searches, and possibly Google local search results.
Ok that’s Google done. What about Apple & Bing Maps?
For Bing Maps you need to visit Nokia Prime Places here and follow there simple signup process, which you will see is very similar to the Google process above.
Getting on Apple Maps is a bit more complicated. There is at this moment not a direct way of getting your business onto Apple Maps. There maps product is new and I’m sure this is being worked on to give you and I the ability to add and edit our business information on their maps. However there are ways to hack the system so to speak so you get on Apple maps right now.
Members listen to the Apple Maps audio below
Look forward to hearing your thoughts and questions in the comments below.
Next chapter available here
Course Table of Contents:
Chapter 1: Market Research
Chapter 2: Optimising Your Website
Chapter 3: Off Page Optimisation
Chapter 4: Social Factors
Chapter 5: Measuring Google Local Success
Chapter 6: Getting a helping hand
BONUS Members Chapter (Contains Cheat Sheet)