After building citations I would rank the process of getting high quality reviews online as the next most important factor to getting higher rankings on the Google Map. In terms of actually getting conversions (people walking into your store, restaurant etc) getting positive reviews is the most important thing you need.
I can’t tell you the amount of times I have looked for a local business and then seen even just two or three negative reviews on their listing and immediately just looked at the next listing on Google maps. You don’t want to be that business that’s for sure and even if you are you don’t have to be anymore after reading this chapter.
Let’s think about this for a second. Google are in the business of providing the best and relevant results to your searches, if they didn’t they wouldn’t be in business very long!
So when for example you are looking for an Italian restaurant in New York you want to be presented with the best options and not some run down pizza take out joint. There is a clever way Google does this with local businesses and it is through positive reviews.
Can you see how powerful this is? The more positive reviews you have for your business whether you sell products or services, the better Google will rank you on the map and even on the normal search engine listings.
So it makes sense that you are going to want to get these reviews and as many as possible. I would also encourage you to set a system in place to be able to collect these reviews consistently every month – this will yield the best results.
But you may be asking, “How do I get these Google business reviews?” Rest assured I have you covered my friend with the below short video showing exactly how.
Course Table of Contents:
Chapter 1: Market Research
Chapter 2: Optimising Your Website
Chapter 3: Off Page Optimisation
Chapter 4: Social Factors
Chapter 5: Measuring Google Local Success
Chapter 6: Getting a helping hand
BONUS Members Chapter (Contains Cheat Sheet)