In this mini chapter we are going to look at how to setup the third party email delivery service called Elastic email with WYSIJA. If you have not read the previous chapter, which discusses the benefits of this approach you can do so here.
Also please note that the special members instructional video mentioned in the previous chapter is at the bottom of this post.
Now let’s look at setup
Step 1 – Sign up for a free account
The first thing you will need to do is sign up to Elastic email which you can do below
By signing up using the link above you will be entitled to 1000 free emails, which is great to get you going. I would however recommend that you get a $20 top-up sooner rather than later to prevent any issues with running out of credit in the future.
Step 2: Linking WYSIJA to Elastic Email
Once you have signed up for your account you need to link your WYSIJA WordPress plugin to Elastic Email. The process is quite simple.
Firstly login to your account and then click on the setup menu (screenshot below)
Take note of the following details which you need to enter into your WYSIJA settings.
SMTP Server: (smtp.elasticemail.com)
Login: (Your email address)
Password: (Elastic email generates this for you)
SMTP Port: (Should be 2525 but double check this yourself)
Once you have noted these, you will go back to your WordPress dashboard click on WYSIJA and then settings and then finally Send With and choose “Third party” and enter the above details as found in your elastic email account. Also for now you can choose the setting “Secure connection off”. (Screenshot below)
Then I would recommend you send a test email to your email and once all is confirmed you can press save settings in WYSIJA.
Congratulations you have now setup Elastic email with the WYSIJA plugin.
Your final step!
The final thing you are going to want to do is verify your SPF and DKIM records as this will help to improve your deliverability rates dramatically when you are verified. Now I will not provide a detailed “how to” on this right here as I simply got my website hosting provider to do this for me and I would suggest you do the same.
Full details on how to verify your SPF and DKIM records can be found in your Elastic Email account. When you login you will see a message that says “You have not setup your tracking domain” – simply follow the Setup link and then simply copy and paste those instructions in a live chat to your website hosting provider and let them do it for you. It’s what I did and it saves time and frustration, which is great!
So there you have it, you have now entered the league of the email marketing pros! Feels great doesn’t it?
In the next chapter we are going to look at another crucial part of email marketing, which is increasing your subscriber opt-in rates. It’s no good having all this great email technology when you have no one to read your emails.
So we will look at how WYSIJA can be put on steroids to gain you the readership base you so richly deserve.