Formidable Forms Review 
& Thoughts
& Alternatives
& Discounts
& Bonuses

The only WordPress Form & Application Builder on the Market

There are a number of options available but Formidable Forms separates itself by being so much more than just a form builder but a full blown data application tool.

In this Formidable Forms review we are going to look at two things.

First an introduction to the app and what makes it stand out from other form builders like WPForms and Gravity Forms. 

And second we will take a closer look at their latest form templates feature and what that means for you.

What is Formidable Forms?

Formidable Forms is a WordPress plugin for creating user forms on your website. Most people immediately think of contact forms but there is so much more that can be done especially when using a full featured solution like Formidable Forms. You get a little clue about this on the Formidable Forms homepage when they mention the phrase, “Application Builder” and this is the key to understanding who Formidable Forms has been made for.

Do you want to create an events website, movie review site or even a full blown social network? Now you can using Formidable Forms especially when used with a plugin like Advanced Custom Fields. On the Formidable Forms website they even go as far as to say, “Create virtually limitless WordPress forms and applications”. View it for yourself here.

New feature alert! Templates

This was a much needed update for Formidable Forms for improving ease of use of creating forms –

You can now with one click auto-populate all the fields you need for a range of form types including job application forms,  quotation forms, calculator forms and so many more. Other form builders only offer you maybe five or six form templates but as I write this I count 24 templates from the Formidable Forms team designed for a range of different industries.

This will save a lot of time for users so it’s a welcome addition to the plugin.

Here is how it looks in Formidable Forms

Who are the founders?

Steph Wells - Developer
Steve Wells - Designer

Steph and Steve Wells are the two founders behind this company with Steph working on development of the plugin and Steve the designer. Apart from the two founders the team consists of four other people mainly focused on customer support. This is really good to see as it shows that premium support is a top focus for this small virtual team so any crazy WordPress form application you are thinking of doing you know you will get the support to make it happen. 

How to use it?

The basic functionality of this tool is drag and drop easy. You select create a new form and you are presented with a number of different blocks that you drag and then save to create your form.

Once you have built your form with all the fields you want you then go to the page you want the form on and you will see a Formidable Forms icon in your post editor which makes adding the form a snap. You can see the basic idea in the screenshot below.

Greyed out form fields (bottom right) only available in Pro version

Key Formidable Forms Features

  • WordPress front end editor
  • Conditional Logic
  • Form Templates
  • File Uploads
  • Multi page forms
  • Save and continue
  • Repeating fields
  • Views from entries
  • User registration (create the next Facebook!)
  • Visual Form Styler
  • User submitted posts
  • Spam protection
  • Form Graphs and Charts
  • Mobile Responsive forms
  • Highrise Forms
  • PayPal and Stripe forms
  • Zapier forms
  • WooCommerce forms

Formidable Forms Bonuses on offer

As always I make the deal sweeter for anybody who decides to purchase from here. Full details on premium bonus packs below.

Formidable Forms Free vs Pro

Formidable Forms Free

Perfect for simple forms like contact pages
$ Free Forever
  • Drag and drop form builder
  • Entries Management
  • Field keys management
  • Form validation

Formidable Forms Pro

Advanced WordPress Application builder
$ 49-399 Per Year
  • Everything in the free option
  • More field options including file upload, ratings and more
  • Integrations to third party apps like email autoresponders
  • Premium Support and Updates
  • eCommerce functions
  • API access

A few thoughts on the above

I am very impressed with Formidable Forms free version compared to the other options they really have outdone themselves. As an example of this WPForms free does not allow adding website URL fields, which in my opinion is quite a basic and necessary field even for a simple contact form. 

The premium version is a big step up however please note that to get some of the features I have listed in the table above you will need access to specific Formidable Forms plans, as an example, to get API access you will need the business plan at $199 per year.

Are there Up-sells?

No when you purchase Formidable Forms you are immediately presented with an on-boarding process to get your first form up and running quickly. The only technical up-sell is when using the free version in WordPress and you try to add a certain feature which you don’t have access to it will pop-up a prompt telling you to upgrade.

Formidable Forms Alternatives?

There are two notable alternatives:

In terms of making a decision between these apps, WPForms is still king when it comes to ease of use and styling and at this moment is the cheapest at $39 per year (with coupon) and Gravity Forms is arguably on par with Formidable Forms when it comes to features (you need to buy addons though) but in the end you will pay more (ballpark $600+ per year) to get the same functionality as Formidable Forms at $399 per year.

Hope that helps but my main point would be to try the free versions of Formidable Forms and WPForms (Gravity Forms don’t have a free option but they do have a demo you can try here) and see how you go and which you prefer. 

Do I recommend Formidable Forms?

This really depends on you the buyer. If you can see yourself using Formidable Forms for more than just a simple contact form then yes absolutely you need to sign up – just make sure to carefully look at the plans because the integration you are looking for might not be available on the pricing plan you choose.

This leads me onto my main criticism of Formidable Forms and the way they handle integrations. For example if you choose the basic $49 per year plan you get no email auto-responder integrations and when you go up to the next level at $99 per year you only get three options being Mailchimp, AWeber and MailPoet. It really makes no sense to me that for example in my case I would have to pay $399 per year just because I use the best email marketing automation tool on the planet ActiveCampaign! 

An example of how this should be handled comes from Gravity Forms who give you access to all 12 email auto-responders they support at the time of writing as part of their basic plan. I hope Formidable Forms will take this as the constructive criticism I mean it to be and I will be able to update you all on this in the future.

Get Formidable Forms

build more wordpress applications with forms

Formidable Forms Coupon or Discount?

At this time there is no Formidable Forms coupon or discount. I am sure they do some type of promotion or coupon code around seasonal holidays like 4th of July and Christmas as most companies in this space do. My best advice is to pay the full price now and when a Formidable Forms sale comes up, claim the deal to extend your license and support at this discounted rate.

If you decide to purchase we can offer you ONE of our premium bonus packs for Formidable Forms. We have lined up some great gift packs in the following categories.

  • Website and Graphic Design
  • Affiliate Marketing
  • Email Marketing
  • Conversion and analytics
  • Video Marketing
  • SEO Marketing
  • Social Media
  • eCommerce
  • Webmaster Tools
  • Marketing and PR

For more details on all these bonus packs contact support at

Get Formidable Forms

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