Services
No handoffs between a strategist, a designer, and a developer who've never spoken. One team, one continuous process, one person accountable for the outcome.
I lead every engagement personally, working alongside a small associate team brought in for specific skills — copy, visual design, or engineering — depending on what the project actually needs.
That means you're never passed between departments or briefed by someone who then briefs someone else. The person who diagnoses the problem is in the room for every decision until it's solved.
Around Paul is a global network of specialists — some of the best in their fields — who join for the parts of your project that need their exact skill. We don't staff a permanent bench of mid-level generalists; each engagement brings in the right world-class expert for each job.
Maps the user journey, wires the structure, and designs interfaces that feel effortless rather than designed.
Tests every page against its purpose and tunes it so more visitors become customers, not just traffic.
Crafts the words — headlines, pages, and emails — that speak directly to the right people in the right voice.
Shoots authentic brand, product, and portrait imagery so a site looks owned, not templated.
Connects brand, audience, and message into campaigns and content that have a point of view.
Designs the visual system — logo, type, color, and tone — so every touchpoint looks like one brand.
Builds the structure, speed, and markup that let search engines find, crawl, and rank the site.
Sets up tracking and dashboards so every decision is made on evidence, not guesswork.
Audits against WCAG and keeps the site usable for everyone — keyboard, screen reader, and contrast included.
Builds storefronts, checkout flows, and payment integrations that don't leak revenue at the last step.
Squeezes load times and hits Core Web Vitals so visitors never bounce on a slow page.
Designs flows and campaigns that turn one-off buyers into repeat, loyal customers.
Adds interaction and motion that guide attention and delight without slowing the page.
Wires up WordPress, Webflow, and Payload so you can update the site yourself after launch.
Connects CRM, email, forms, and scheduling so your data flows without manual hand-copying.
Creates custom artwork and icon sets that no stock library can match for your specific business.
Produces brand and product video that explains and sells in a few seconds of attention.
Builds the reusable component library that keeps every future page consistent and fast to ship.
Interviews real customers to surface the language, objections, and motivations that shape the build.
Puts every page through its paces across devices and browsers before anything goes live.
We start with a website blueprint — a structured look at what's working, what's costing you trust or conversions, and what to prioritize. This is the only fixed-price, standalone offer we run, and most engagements begin here.
If a rebuild or redesign makes sense, we turn the blueprint into a scoped plan: what gets built, in what order, and why — before any design work starts.
Strategy, copy, design, and development happen as one continuous process. You see real, working pages early — not static mockups that get reinterpreted during build.
You leave with a site that's documented, maintainable, and yours — built on clean foundations, not a fragile template only we can touch.
A focused, honest blueprint of your existing site: positioning, copy, structure, and the points where visitors are likely dropping off. Delivered as a recorded walkthrough plus a written summary of what to fix first.
For teams who know something is off but haven't been able to name it. We clarify who the site is actually for, what it needs to say, and what success looks like — before a single page gets designed.
Visual design and written content developed together, not handed off in sequence — so the words and the layout are making the same argument instead of competing for attention.
Modern, maintainable builds — fast-loading, structured for search, and documented well enough to extend later without needing us in the room.
The Starting Point
Most redesigns start with assumptions. This one starts with evidence. We go through your site the way a prospective customer actually would, then tell you plainly what's working, what's quietly costing you trust, and what to fix first.
You'll walk away with a prioritized list — not a 40-page audit nobody reads.
Delivered within 3–5 business days of your session.
Get a website blueprint for $99 — a custom video walkthrough and written summary of your current site, plus a prioritized list of what to fix first. No obligation to book further work afterward, but you can use the blueprint as the starting point for a larger project if you want.