
Authyo
TL;DR
Authyo is a passwordless authentication platform that replaces traditional logins with OTP, magic links, MFA, and QR code sign-in across SMS, Email, WhatsApp, Voice, and push notifications — available as a Shopify app, WordPress plugin, or REST API.
Key Facts
Free version: Authyo has a free WordPress plugin with basic email OTP. Paid plans start at ~$6/mo for WordPress Pro and ~$12/mo for Shopify.
Pricing
Starting at ₹999/mo (~$12)
Free (WordPress)
- Basic passwordless login
- Email OTP only
- Limited to 1 site
Pro (WordPress)
- All OTP channels (SMS, Email, WhatsApp, Voice, QR)
- MFA support
- Multiple sites
Shopify Basic
- All OTP channels
- MFA & magic links
- Shopify integration
API / Enterprise
- REST API access
- Custom integrations
- Dedicated support
Additional Pricing Information
Authyo is freemium: free WordPress plugin with email OTP, then paid plans from ~$6/mo. Shopify app starts at ~$12/mo. API/Enterprise pricing is custom. The Dealify lifetime deal provides one-time access.
Details
What is Authyo?
Authyo is a passwordless authentication platform by Konceptwise Digital Media Pvt Ltd that replaces traditional username/password logins with OTP, magic links, MFA, and QR code sign-in. It supports five channels — SMS, Email, WhatsApp, Voice, and QR codes — and is available as a Shopify app, WordPress plugin, or REST API. The WordPress plugin has a free tier with email OTP, while paid plans add all channels and start at ~$6/mo. The Shopify app starts at ~$12/mo. It has a single G2 review (4.5/5) and no TrustRadius listing; one customer reported a 10x increase in sign-up conversion after switching from OTP to magic links. It's aimed at small businesses and e-commerce stores that want to reduce login friction without building auth from scratch, and it's priced affordably compared to enterprise auth platforms.
Key Features
- *Passwordless Login** — Users sign in with OTP, magic links, or QR codes instead of remembering passwords
- *Omnichannel OTP** — Send one-time passwords via SMS, Email, WhatsApp, Voice call, or generate QR codes for scan-to-login
- *Multi-Factor Authentication** — Layer additional verification on top of passwordless login for sensitive actions
- *Shopify Integration** — Drop-in app that adds passwordless login to Shopify stores without custom development
- *WordPress Plugin** — Free plugin that replaces the default WordPress login with Authyo's passwordless flow
- *REST API** — Build custom authentication flows for any platform or custom application
- *QR Code Login** — Users scan a QR code with their phone to sign in on desktop — no typing required
- *Magic Links** — Email-based passwordless login that works across devices without OTP entry
Who is it for?
- E-commerce stores on Shopify that want to reduce login friction and abandoned carts
- WordPress site owners who want to replace passwords with a modern login experience
- Developers building custom apps who need a quick auth API without rolling their own
- Small businesses that want MFA without paying enterprise auth platform prices
Who is it NOT for?
- Enterprise teams requiring SOC 2, HIPAA, or ISO 27001 compliance certifications
- Large organizations needing advanced user management, roles, and permissions
- Anyone building a security-critical application who needs a battle-tested auth provider
- Teams that need extensive documentation, SDKs, and community support for integration
The Bottom Line
Authyo is an affordable passwordless auth option for small Shopify and WordPress stores — the omnichannel OTP, QR code login, and free WordPress tier are genuinely useful, and the pricing is hard to beat. But the vendor is tiny with almost no public validation, there's no compliance certification for businesses that need it, and betting your authentication pipeline on a small Indian startup is a calculated risk. Test it thoroughly on a staging site before replacing your login flow.
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