BooSend

BooSend is a Meta-approved Instagram DM automation platform that turns comments, story replies and direct messages into AI-driven sales conversations with voice notes, calendar booking and chat payments.

What is BooSend?

BooSend is a Meta-approved Instagram DM automation platform built around one idea: turn every comment, story reply and incoming message into a guided sales conversation instead of a canned link drop. Its visual flow builder handles the deterministic stuff — keyword triggers, button-based conversations, lead-magnet delivery and email capture — while its AI agents go further, carrying real back-and-forth dialogue, handling objections, booking calls through Google Calendar and even sending ElevenLabs voice notes. The pitch is a flat price with unlimited DM messages and unlimited contacts, a direct jab at ManyChat's per-contact billing. The founder, Marko Filipovic, launched it in July 2025 after years running DM automation for his own agencies, and the product cleared Meta's partner certification. The catch is the same one that applies to every young bootstrapped tool: only Instagram is fully live (WhatsApp and Telegram are partial; Messenger, LinkedIn and TikTok are 'coming soon'), and the RocketHub lifetime deal that put it on the map sold out quickly, so most buyers are now paying monthly.

Key Features

• *DM & Comment Automation** — Instant replies to post comments, story replies and direct messages so leads are engaged before the moment cools off.
• *AI Sales Agents** — Human-sounding agents that run whole conversations, qualify leads, handle objections and close simple sales around the clock.
• *Conversational Flow Builder** — Visual, button-based flows with conditions and pre-built templates that move a follower from comment to offer.
• *AI Voice Notes** — Generate and send ElevenLabs voice messages, and understand incoming voice messages, for more personal conversations.
• *Appointment Booking** — AI agents book calls inside the chat and sync with Google Calendar, Calendly, Cal.com, Gmail and Notion.
• *Lead Capture & Verification** — Automatically grab and validate emails and phone numbers so every conversation becomes a qualified lead.
• *Omni-Channel AI CRM** — A shared inbox across Instagram, WhatsApp and Telegram with contact sync, CSV import and source tracking.
• *Integrations** — Native connections to GoHighLevel, Mailchimp, Beehiiv, Klaviyo, Attio, Google Sheets, Airtable, Slack and more.
• *White-Label Workspaces** — Branded, client-isolated workspaces so agencies can resell the platform as their own (extra workspaces $19/mo).

Who is it for?

• Coaches and consultants who want Instagram DMs to turn into booked discovery calls on autopilot
• Solo creators and influencers selling lead magnets, courses or affiliate offers via comment-to-DM
• E-commerce brands handling product questions, upsell coupons and purchase-intent qualification in chat
• Social media managers who want comment and story-reply workflows without manual moderation
• Digital agencies and growth teams running the same proven DM funnels across multiple client accounts

Who is it NOT for?

• Anyone who needs Facebook Messenger, LinkedIn or TikTok automation today — those channels are still 'coming soon'
• Teams that want an established vendor with years of public uptime, reviews and support history
• Budget-tight users who baulk at usage-based AI credits and $19/mo per extra workspace
• Marketers already happy with ManyChat's free tier for simple comment-to-DM autoresponders