Chatbot Builder
TL;DR
Chatbot Builder is a no-code AI chatbot builder that trains on your website, docs, and FAQs to guide visitors toward business goals like booking demos and capturing leads 24/7.
Key Facts
Free version: No permanent free tier — just a 14-day free trial of the paid plans (no credit card required). Paid plans start at $25/month for the Basic plan.
Pricing
Starting at $25/mo
License Tier 1
- 2 AI agents
- 1 team member
- 400 credits per month
- 2,000 messages per month
- Custom goals (book demo, capture lead, drive signups)
- Capture lead data
- View conversation history
- Upload multiple training files
- Zapier integration
- Connect your own API key
- API-accessible models
License Tier 2
- 8 AI agents
- 2 team members
- 1,200 credits per month
- 6,000 messages per month
- Custom goals (book demo, capture lead, drive signups)
- Capture lead data
- View conversation history
- Upload multiple training files
- Zapier integration
- Connect your own API key
- API-accessible models
- Auto-sync file updates
License Tier 3
- 20 AI agents
- 2 team members
- 2,000 credits per month
- 10,000 messages per month
- Custom goals (book demo, capture lead, drive signups)
- Capture lead data
- View conversation history
- Upload multiple training files
- Zapier integration
- Connect your own API key
- API-accessible models
- Auto-sync file updates
License Tier 4
- 30 AI agents
- 4 team members
- 3,000 credits per month
- 15,000 messages per month
- CNAME (custom domain) support
- Custom goals (book demo, capture lead, drive signups)
- Capture lead data
- View conversation history
- Upload multiple training files
- Zapier integration
- Connect your own API key
- API-accessible models
- Auto-sync file updates
Additional Pricing Information
Vendor subscription pricing: Basic $25/mo (1 agent, 1 team member, 2,500 credits/mo), Professional $95/mo (4 agents, 3 team members, 9,500 credits/mo, includes branding removal), Enterprise custom. The AppSumo lifetime deal offers four one-time tiers ($59-$409) with more agents but far fewer monthly credits than the monthly plans. Note: the founder announced (Apr 2026) that Branding Removal is no longer included in Tier 4 — it's now a separate paid add-on at a discounted monthly rate. The second 'credits per month' row in AppSumo's plan table appears to be a monthly message quota.
Details
What is Chatbot Builder?
Chatbot Builder is a no-code AI chatbot platform built around a simple but differentiated idea: instead of chatbots that just answer questions, it builds bots that pursue outcomes. You train an AI agent on your website, support docs, FAQs, or uploaded files (PDF, DOCX, TXT, XLSX, CSV), give it a goal like booking a demo, capturing a lead, or driving a trial signup, and it steers every conversation toward that objective — embedding lead-capture forms right inside the chat. It supports smart human handoff with full context, auto-syncs training data from sources like Notion, Confluence, Salesforce, and Google Drive (plus Shopify and WooCommerce for e-commerce), and deploys the same bot to a website embed, WhatsApp, Facebook Messenger, Instagram, Telegram, SMS, or WordPress. Integrations span Crisp, Intercom, Zendesk, and Zapier, with a public API and the option to plug in your own AI model key. The company is a small bootstrapped startup founded in Florida in August 2023 by co-founder Akshay, and it's on its second AppSumo launch after refining the product on buyer feedback. There's no TrustRadius listing for this tool, and G2 has a page but it's thin; the strongest public signal is AppSumo's 4.3/5 from 15 reviews. The current lifetime deal is sold out on AppSumo, so it's currently only available as a $25+/month subscription.
Key Features
- *Custom Goals** — Set outcomes like booking a demo, capturing an email, or driving a trial signup and the bot steers conversations toward them instead of just answering
- *No-Code Drag-and-Drop Builder** — Build AI chatbots visually without coding, with a chat preview to test responses before going live
- *Auto-Syncing Knowledge Base** — Pulls training data from your website, docs, and connected apps (Notion, Confluence, Salesforce, Google Drive, Shopify, WooCommerce) and refreshes it automatically when your content changes
- *Smart Human Handoff** — Configure escalation in a few clicks and jump in with the full conversation context so complex situations don't lose leads
- *Multi-Channel Deployment** — Publish bots to your website embed, WhatsApp, Facebook Messenger, Instagram, Telegram, SMS, and WordPress
- *Lead Capture & Conversion Stats** — Embed lead forms in conversations, collect contact details, and track chat logs and conversion metrics per bot
- *Zapier & API Integrations** — Connect thousands of apps via Zapier or sync with your stack through the public API
- *Flexible AI Models** — Use built-in AI credits or connect your own API key for GPT-5, Claude, Gemini, Grok, and OpenRouter models, with temperature controls
- *Multilingual & Branded Widgets** — Responds in the language of the visitor (English, German, Spanish, French) and lets you match colors, fonts, and styling to your brand
Who is it for?
- Small businesses and startups that want a 24/7 lead-capture bot without hiring developers
- Marketing teams automating demo bookings, trial signups, and webinar registrations
- Support teams that need a trained FAQ bot with smooth human handoff for complex cases
- Marketing agencies building goal-driven chatbots for client websites
Who is it NOT for?
- Teams needing deep helpdesk/CRM workflows — Intercom or Zendesk integrate more tightly with tickets and pipelines
- Anyone expecting a free plan; there's only a 14-day trial and paid tiers start at $25/month
- High-traffic sites that will exhaust the monthly credit/message limits on low AppSumo tiers
- Buyers who assume 'lifetime' means risk-free — this is a small bootstrapped vendor, and deal terms have already changed once
The Bottom Line
Chatbot Builder is a genuinely good no-code AI chatbot builder with a useful twist — bots aimed at conversions (demos, leads, signups) rather than just answering questions, plus auto-syncing training data and multi-channel deployment. But the AppSumo lifetime deal is sold out, the vendor is a tiny bootstrapped startup, and the 'lifetime' credit limits are stingier than the monthly plans. If you have a goal-oriented use case it's worth a 14-day trial; otherwise don't lose sleep over missing the deal.
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