Constant Contact
TL;DR
Constant Contact is a beginner-friendly email marketing platform for small businesses and non-profits — drag-and-drop email editing, event management, surveys, SMS, social posting, and real-time reporting — with high deliverability but limited automation.
Pricing
Starting at $12/mo
Details
What is Constant Contact?
Constant Contact is one of the oldest names in email marketing, and it still owns the beginner-friendly end of the market. The drag-and-drop editor, event management, surveys, social posting, SMS, and real-time reporting are wrapped in a platform that has consistently high deliverability — and a free trial generous enough to test it properly. TrustRadius scores it 8.0 out of 10 across 887 reviews. Small businesses, non-profits, and event organizers praise the ease of use, the reliable sending, and the reporting; the recurring criticisms are thin automation, templates that feel more limited than Mailchimp’s, prices that climb as lists grow, and occasional glitches. If you need to send simple, well-designed campaigns to a modest list and want it done today, Constant Contact is a dependable pick. If you need real marketing automation, look elsewhere.
Key Features
- Drag-and-drop email editor — build campaigns quickly
- Email templates — a wide library, simpler than Mailchimp
- Real-time reporting — open rates, clicks, and engagement
- Event management — registration, promotion, and ticket sales
- Surveys and polls — collect feedback from contacts
- SMS marketing — text campaigns (US)
- Social posting and ads — publish to social and run paid ads
- AI content generator — draft emails and social posts
- List segmentation and management — target the right groups
- Integrations — e-commerce, CRMs, and app connectors
Who is it for?
- Small businesses and non-profits new to email marketing
- Event organizers who want registration and ticketing in one tool
- Teams that need high deliverability without deep automation
- Beginners who want campaigns live in under an hour
Who is it NOT for?
- Marketers who live in automation and lifecycle journeys
- E-commerce brands that need dynamic, purchase-driven flows
- Large lists on a tight budget — pricing climbs fast
- Designers who want pixel-perfect, flexible email layouts
The Bottom Line
Constant Contact earns a 4 out of 5 across 887 reviews, and it is the friendliest email tool I have reviewed — reviewers love the ease of use, the deliverability, and the event features; they wince at the automation limits, the climbing price, and the occasional glitch. My verdict: if you are a small business or non-profit sending simple campaigns and you want it done in an afternoon, Constant Contact delivers. If you plan to build automated funnels or scale a big list, start with Mailchimp or ActiveCampaign instead — you will outgrow Constant Contact faster than you expect.
Visit website →