Divi
TL;DR
Divi is Elegant Themes’ WordPress theme and visual drag-and-drop builder that replaces the standard editor with real-time front-end design — scored 9.4 out of 10 across 30 TrustRadius reviews.
Key Facts
Free version: No free version or trial — every plan is backed by a 30-day money-back guarantee instead.
Pricing
Starting at $89 per year (or $249 one-time for Lifetime Access)
Yearly Access
- Access to Divi, Extra, Bloom and Monarch
- Hundreds of pre-built website packs
- One year of product updates and premium support
- Unlimited website usage, including client sites
- 30-day money-back guarantee
Lifetime Access
- Everything in Yearly Access
- Lifetime product updates — never pay again
- Lifetime premium support
- Unlimited website usage, including client sites
- 30-day money-back guarantee
Divi Pro
- Everything in Divi memberships
- Divi AI — AI writing, image generation and code help inside the builder
- Divi Cloud storage for layouts and assets
- Divi VIP support with faster response times
- Divi Dash — manage all your Divi websites from one dashboard
Additional Pricing Information
Two core plans: Yearly Access at $89 per year and Lifetime Access at $249 one-time. Both include Divi, Extra, Bloom and Monarch, hundreds of layout packs, product updates, premium support and unlimited website usage, with a 30-day money-back guarantee. Divi Pro adds Divi AI, Divi Cloud, Divi VIP support and Divi Dash at $277 per year (or the Divi Lifetime + Pro bundle at $297 today plus $212 per year for the pro services, cancellable while keeping Divi for life). The lifetime plan breaks even against yearly after roughly 2.8 years.
Details
What is Divi?
Divi is both a WordPress theme and a page builder from Elegant Themes, replacing the standard WordPress editor with a visual drag-and-drop interface that designs directly on the front end. One membership covers everything Elegant Themes makes — the Divi theme and builder, the Extra magazine theme, the Bloom email opt-in plugin and the Monarch social sharing plugin — on unlimited websites, including client work, which is why freelancers and agencies have made it one of the most popular WordPress products ever sold. Reviewers score it 9.4 out of 10 across 30 TrustRadius reviews, consistently praising how quickly it turns rough ideas into finished pages, the huge library of pre-built layout packs, and built-in A/B split testing through Divi Leads. The cautions are just as consistent: Divi has a reputation for being heavyweight and occasionally slow, its bulk-management, SEO-support and multi-language tooling rate below the CMS category average, and committing to Divi means your designs live in Divi’s own format. Pricing is simple: $89 per year, or $249 once for lifetime access to everything including all future updates.
Key Features
- *Visual Drag-and-Drop Builder** — Design every section, row and module live on the front end
- *Real-Time Inline Editing** — Click any text or element and type; no save-preview-refresh loop
- *Pre-Built Layout Library** — Hundreds of complete website packs plus individual section layouts, importable in one click
- *Divi Leads Split Testing** — Built-in A/B testing for whole pages, headlines, colors and individual modules
- *WooCommerce Builder** — Custom product, cart and checkout pages with dedicated WooCommerce modules
- *Global Elements & Presets** — Change a header, CTA or style once and sync it everywhere
- *Responsive Visual Editing** — Device-specific tablet and mobile styling without touching media queries
- *Import/Export Portability** — Move layouts between sites as portable JSON files
- *Role-Based Client Permissions** — Restrict what clients can touch in the builder when handing off
- *Bloom & Monarch Included** — Email opt-in forms and social sharing ship with every membership
Who is it for?
- Freelancers and agencies — unlimited-site licensing lets one membership cover every client project
- Small business owners who want professional design without hiring a developer
- Marketers who want landing-page A/B testing without bolting on another tool
- WordPress users who want theme, builder, opt-in forms and social sharing in a single purchase
- Anyone keeping their site long-term — the $249 lifetime plan beats $89-per-year renewals after about three years
Who is it NOT for?
- Performance-critical sites on budget hosting — Divi carries real weight and punishes lazy stacks
- Teams that need strong multilingual or bulk-editing workflows — both rate below category average
- Developers who prefer lean, code-first setups they fully control
- Non-WordPress projects — Divi only exists inside WordPress
- Anyone unwilling to accept some lock-in — leaving Divi later usually means rebuilding
The Bottom Line
Divi is the safest mainstream pick among WordPress visual builders — 9.4/10 from TrustRadius reviewers, unlimited sites on every plan, and a lifetime option that costs less than three years of most rivals’ subscriptions. The builder genuinely accelerates page creation, and the bundled Bloom and Monarch extras round out a complete marketing stack. Go in clear-eyed about two things: performance (Divi is heavier than leaner builders and punishes cheap hosting) and lock-in (leaving Divi means rebuilding). If you build WordPress sites for clients, or plan to keep yours running for more than three years, the $249 lifetime deal is one of the easiest value calls in this entire directory.
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