D&B Hoovers
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TL;DR
D&B Hoovers is Dun & Bradstreet's sales intelligence platform: 250M+ company profiles anchored to D-U-N-S Numbers, built for mapping corporate hierarchies and researching markets rather than blasting outbound sequences.
Key Facts
Pricing
Starting at $49/month (Essentials)
Essentials
- 150 credits/month (companies and contacts pool separately)
- Core company profiles and industry data
- SmartSearch AI list building
- Browser extension
Team & Enterprise Plans
- Higher credit pools and seat counts
- Native Salesforce / Dynamics / HubSpot connectors
- D-U-N-S corporate family tree mapping
- Proprietary analytics: Decision HQ, Spend Capacity
Intent Data Add-Ons
- Bombora third-party intent signals
- D&B Custom Intent (first-party search data)
- Visitor Intelligence website identification
Additional Pricing Information
Only the $49/month Essentials tier publishes a price — everything above it means a sales conversation, which slows evaluation against rivals offering self-serve trials. Watch the dual-credit model: company lookups and contact unlocks draw from separate pools (150 each monthly on Essentials), so heavy users exhaust one while the other sits idle, and top-up rates aren't published. Intent data is always an add-on cost, never included.
Details
What is D&B Hoovers?
D&B Hoovers is the sales intelligence arm of Dun & Bradstreet, the 184-year-old commercial data company whose D-U-N-S Number remains the global standard for business identity. That lineage defines the product: where competitors chase contact-level volume, Hoovers excels at company intelligence — 250M+ business profiles across 256 countries, corporate family trees that map parent-subsidiary relationships precisely, and firmographics you can actually trust for territory planning and account research. Reviewers score it 8.0 out of 10 across roughly 226 TrustRadius reviews, praising accurate company/industry data, 200+ search filters, SmartSearch AI natural-language list building, and native Salesforce/Dynamics/HubSpot connectors; the recurring complaints target contact-record freshness (some enterprise reviewers report ~70% accuracy), the absence of any native outbound execution — no sequencer, no dialer, and a "SmartMail AI" that drafts but won't send — plus the dual-credit consumption model and fully opaque enterprise pricing above the $49/month Essentials tier. The verdict most reviewers converge on: superb as an intelligence-and-hierarchy tool, especially for global or complex enterprise accounts and organizations already using D&B credit/compliance services, but teams wanting data plus outreach in one subscription should weigh ZoomInfo first.
Key Features
- D-U-N-S Corporate Trees — Map parent/subsidiary hierarchies with precision
- SmartSearch AI — Build lists from natural-language prompts
- 200+ Search Filters — Segment by NAICS/SIC, size, geography, financials
- CRM Connectors — Native Salesforce, Microsoft Dynamics, HubSpot sync
- Decision HQ Analytics — Identify buying committees and decision-makers
- Spend Capacity & Growth Trajectory — Score accounts on budget and momentum
- News & Alerts — Monitor trigger events across watched companies
- Browser Extension — Enrich prospects while browsing LinkedIn or the web
Who is it for?
- Enterprise sellers navigating complex multi-divisional account structures
- Global teams needing reliable coverage outside North America
- Organizations already using D&B credit, compliance, or supply-chain data
- Market analysts building TAM models and territory plans
- Sales ops teams keeping CRM firmographics clean via native connectors
Who is it NOT for?
- High-volume outbound teams needing sequences and dialers natively
- Startups wanting self-serve trials and transparent pricing
- Buyers who consider intent data essential (it's a paid add-on here)
- Teams whose connect rates depend on freshest possible contact data
- Anyone confused by product-line sprawl without a patient rep
The Bottom Line
D&B Hoovers is the company-intelligence specialist in a market of generalists: nothing matches its D-U-N-S-anchored corporate family trees and global firmographics, which is exactly why enterprises with complex account structures keep renewing despite an 8.0/10 that reflects real friction. The trade is deliberate — no dialer, no sequencer, intent data upsold separately — so treat it as your research layer, not your outreach engine, and budget for a companion engagement tool. Before signing anything beyond Essentials ($49/month), run a bake-off against ZoomInfo and Apollo on YOUR target list, because contact accuracy complaints (~70% on some enterprise records) are the one weakness that can quietly gut your connect rates while the invoice stays the same.
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