Domo

Domo is a cloud-native business intelligence and data experience platform that combines data integration, visualization, and app-building for operational decision-making.

What is Domo?

Domo is built around the idea that business users should be able to connect data, build visualizations, and act on insights without waiting for centralized analytics engineering. Its connector catalog, dataflow builder, and app studio support everything from executive dashboards to operational workflow tools. That breadth is attractive, but it only works if data quality, security, and ownership are managed.

Key Features

• *Data integration** — Connectors and ETL/ELT dataflows for operational data sources
• *Visualization** — Charts, dashboards, and KPI storytelling
• *App studio** — Embed data experiences into workflows for non-analyst users
• *Mobile** — iOS and Android access for operational decision makers
• *Governance** — User permissions, data policies, and audit controls
• *Automation** — Alerts, scheduled refreshes, and action triggers

Who is it for?

• Business teams wanting self-serve BI with governance
• Mid-market and enterprise buyers replacing spreadsheet-driven reporting
• Organizations investing in data literacy and operational analytics

Who is it NOT for?

• Teams without data-product ownership or analytics support
• Buyers who only need lightweight reporting without integration breadth
• Organizations prioritizing purely technical data-engineering tooling