Formly
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TL;DR
AI-assisted form and quiz builder with conditional logic, payment collection, white-label branding, and 3,000+ integrations for marketers and small teams.
Key Facts
Pricing
Free
Silver
Gold
Enterprise
Details
What is Formly?
Formly is an AI-powered form builder that lets you create professional forms, surveys, quizzes, and calculators without code. Built for marketers, small business owners, and agencies, it offers a drag-and-drop interface with conditional logic, payment collection via Stripe, real-time data visualization, and white-label branding. The platform stands out for its generous free tier and affordable paid plans compared to Typeform and Jotform—it includes features like custom domains, logo removal, and unlimited responses on its Gold plan that competitors charge significantly more for. Formly integrates with 3,000+ apps through Zapier and native connections to Google Sheets, Calendly, Webflow, and more. It's particularly strong for lead generation use cases where forms need conditional branching, scoring, and CRM integration.
Key Features
- *Drag-and-Drop Form Builder** — Visual form creation with pre-built templates for surveys, quizzes, calculators, and lead capture
- *Conditional Logic** — Dynamic branching, skip logic, and display rules that show/hide fields based on user responses
- *Payment Collection** — Built-in Stripe integration for collecting payments, donations, and order forms directly in forms
- *White-Label Branding** — Remove Formly branding, add custom logos, colors, and use custom domains on paid plans
- *AI-Assisted Building** — AI helps generate form content, suggest question types, and optimize form structure
- *3,000+ Integrations** — Native integrations with Google Sheets, Calendly, Webflow, Stripe, and Zapier connectivity to thousands of apps
- *Real-Time Analytics** — Live data visualization and submission tracking with export to CSV and PDF
- *Mobile Offline Mode** — Collect form responses on mobile devices without internet connectivity, syncing when back online
Who is it for?
- Marketers who need conditional-logic forms for lead qualification, surveys, and quizzes without Typeform pricing
- Small business owners who want professional forms with custom branding on a budget
- Agencies that build forms for clients and need white-label capabilities
- Anyone collecting payments through forms who wants Stripe integration without extra transaction fees from the form tool
- Teams that need offline form collection for field surveys, inspections, or events with poor connectivity
Who is it NOT for?
- Teams with more than 1 user—the single-user Dealify tier means everyone on your team needs their own account
- Users who need extensive pre-built templates out of the box (Jotform and Typeform have much larger libraries)
- Enterprise organizations that need advanced security, SSO, HIPAA compliance, or dedicated support
- Anyone who needs a full survey platform with advanced analytics, cross-tabulation, and statistical analysis
- Users who prioritize extensive documentation and community resources over product quality
The Bottom Line
Formly is the best value form builder on the market if you're a solo user. The Gold plan gives you unlimited forms, responses, custom domains, and branding removal for $29/month—features that Typeform and Jotform charge 5-10x more for. The conditional logic is genuinely powerful for lead qualification flows, and the Stripe integration makes payment forms viable. The catch is the single-user limit on the Dealify tier: it's perfect for a solopreneur but means your team is locked out unless you pay per seat. For solo marketers and small business owners who live in forms, this is a no-brainer.
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