GoTo Webinar
TL;DR
GoTo Webinar is an all-in-one webinar and virtual event platform for hosting live, recorded, and Simulive sessions with registration, engagement tools, and analytics. TrustRadius scores it 8.4/10 across 547 reviews — reviewers love how easy it is to set up and run webinars at scale, but flag limited branding, weak analytics, and pricey tiers.
Pricing
Starting at From $49 per month (Lite plan, up to 100 attendees; higher tiers up to $199/month)
Details
What is GoTo Webinar?
GoTo Webinar is the webinar product from GoTo (formerly LogMeIn) and one of the most established platforms in the space — it powers over 2.8 million events a year. It handles the full webinar lifecycle: custom branded registration pages that capture leads, automated email invites and reminders, live presentation with polls, surveys, chat, and Q&A, session recording, Simulive pre-recorded webinars that run on schedule without a host, and GoTo Stage, a built-in on-demand channel for publishing recordings. Post-event analytics and CRM integrations (HubSpot, Marketo, Salesforce Pardot) round out the marketing workflow. TrustRadius reviewers (8.4/10 across 547 reviews) consistently praise the platform's ease of use and reliability at scale — it is the dependable workhorse of the category — while flagging limited branding, confusing analytics, occasional glitches, and a dated interface. For marketing, training, and internal communications teams that want a no-drama webinar tool, GoTo Webinar is a safe, proven choice.
Key Features
- *Registration & landing pages** — Custom branded registration pages and forms that capture lead data
- *Email automation** — Automated invites, confirmations, and reminders to maximize attendance
- *Live engagement** — Polls, surveys, live Q&A, chat, and reactions during sessions
- *Session recording** — Record webinars for training and on-demand reuse
- *Simulive** — Pre-recorded webinars that auto-play on schedule without a host
- *Breakout rooms** — Split attendees into small-group sessions for workshops
- *Analytics & reporting** — Attendance, engagement, and registration reports after each event
- *CRM integrations** — Sync registrant data with HubSpot, Marketo, and Salesforce Pardot
- *GoTo Stage** — Built-in on-demand channel to publish recordings to a wider audience
- *Payments & certificates** — Accept payments for paid events and issue certificates of attendance
Who is it for?
- Marketing teams running lead-generation webinars and virtual events at scale
- Education and training teams hosting classes, certifications, and on-demand learning
- Internal communications running town halls and all-hands
- Businesses already in the GoTo ecosystem (GoTo Meeting, GoTo Connect)
- Teams that need reliable large-audience delivery without heavy setup
Who is it NOT for?
- Teams wanting deep custom branding and a modern, polished look — look at Demio or ON24
- Small businesses on tight budgets — GoTo tiers get pricey fast
- Teams with serious analytics needs — reporting is a common complaint
- Heavy on-demand video marketing — this is a live-event platform first
- Users who depend heavily on the mobile app — stability complaints are the most common gripe
- Organizations needing transparent, self-serve pricing
The Bottom Line
GoTo Webinar is the dependable workhorse of webinar platforms — a TrustRadius 8.4/10 across 547 reviews, easy to learn, reliable at scale, and packed with the engagement and registration tools marketing teams actually use. It is not the prettiest tool in the category, the analytics are weak, and the best pricing is a tier or two up. But if you need a webinar platform that just works for lead-gen, training, or internal events without a steep learning curve, this is a safe buy. My verdict: solid choice for practical teams; look elsewhere if branding and modern UX are dealbreakers.
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