Groove by Clari
TL;DR
Groove by Clari is a Salesforce-native sales engagement platform that automatically captures emails, calls, and meetings into the CRM — with templates, multi-step flows, and playbooks that now feed directly into Clari's revenue intelligence platform.
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What is Groove by Clari?
Groove by Clari is a sales engagement platform built from the ground up for Salesforce. Its core promise is automatic activity capture — every email, call, and meeting a rep sends gets logged to the right Salesforce record without manual data entry, fixing the incomplete-CRM-data problem that plagues most sales teams. On top of that sits templates, multi-step flows, playbooks, email tracking, calendar scheduling, and a Gmail sidebar showing Salesforce data while you write. Since Clari acquired it in 2023, Groove now feeds engagement data directly into Clari's forecasting and revenue intelligence. TrustRadius scores it 7.4 out of 10 across 969 reviews. Reviewers praise the automatic capture, the clean sync, and the support. The limits are real: Salesforce-only, opaque enterprise pricing, fewer flow-branching options than Outreach or Salesloft, and occasional glitches. It is a strong, narrow fit — enterprise revenue teams on Salesforce that value data integrity and have the budget.
Key Features
- Automatic activity capture — zero manual CRM logging
- Flows — multi-step sequences across email, calls, and tasks
- Playbooks — standardized guided outreach workflows
- Email templates — shared team libraries with performance tracking
- Email tracking — opens, clicks, and reader engagement
- Calendar scheduling — meeting booking links
- Gmail and Outlook sidebars — Salesforce data inside your inbox
- Spaces — deal collaboration across the team
- Clari integration — engagement feeds forecasting and risk scores
- Enterprise analytics — pipeline and activity reporting
Who is it for?
- Enterprise revenue teams already invested in Salesforce
- RevOps teams that need clean, complete CRM data without rep discipline
- Sales leaders evaluating the broader Clari revenue platform
- Organizations with the budget and maturity for enterprise procurement
Who is it NOT for?
- Any team not on Salesforce — Groove simply will not work
- SMBs and lean teams that need transparent, right-sized pricing
- High-volume cold-email teams that need domain rotation at scale
- Power users who need deep branching and A/B flows like Outreach
The Bottom Line
Groove by Clari earns a 3.8 out of 5 across 969 reviews, and it is a specialist's tool. Reviewers love the automatic activity capture, the clean Salesforce sync, and the support; they wince at the Salesforce-only walled garden, the opaque enterprise pricing, and the flow limits. My verdict: if you are a big Salesforce shop that values data integrity and is already looking at Clari, Groove is the natural engagement layer. If you are smaller, not on Salesforce, or need flexibility, Salesloft and Outreach give you more product for a more honest price — and Apollo covers most needs for a fraction of the commitment.
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