HASO
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TL;DR
HASO is an anonymous, email-based local SEO marketplace inspired by HARO, where SEOs trade geo-targeted backlinks by niche and city without exposing client sites until a match is real.
Key Facts
Pricing
Starting at $187 lifetime
Starter
- Anonymous link opportunity posting
- Daily email digest access
- Local niche and city matching
- No per-link fees
LTD Tier
- All starter features
- Expanded opportunity matching
- Lifetime access to current deal terms
- Lower long-term cost per link over time
Details
What is HASO?
HASO, or Help An SEO Out, is an attempt to modernize the HARO-style link-exchange workflow specifically for local SEO. Instead of public pitch threads where anyone can see your client’s niche and URL, HASO keeps your request anonymous until another SEO has a genuinely matching client opportunity. Postings are organized by niche and city, delivered through a daily email digest, and matched through direct outreach or three-way link arrangements. The public pricing includes a free starter lifetime tier and higher LTD tiers, with messaging around cost-per-link dropping toward roughly $5 as the network grows. The honest read is that this is a workflow tool, not a guarantee: link quality still depends on who else is in the network, and there is no independent review data, transparent match rate, or case-study evidence outside Facebook group testimonials. For local agencies trading multiple swaps per month, the privacy layer and low lifetime cost make it worth watching; for anyone needing predictable backlink authority, it remains an experimental marketplace.
Key Features
- *Anonymous Local Link Requests** — Post client niche and city without revealing URLs early.
- *Daily Email Digest** — Receive new geo-targeted link opportunities in one email.
- *One-to-One & A-B-C Swaps** — Arrange direct or three-way local link trades.
- *Niche + City Matching** — Connect only with SEOs whose clients fit your geography and vertical.
- *No Public Link Database** — Avoid spammy directory exposure and outreach templates.
- *Opt-In Privacy Model** — Both parties confirm interest before any site identity is shared.
- *White-Hat Local Focus** — Built for real local businesses, not PBN or directory schemes.
Who is it for?
- Local SEO agencies who regularly need city-specific backlinks across many niches
- Freelance SEOs who want white-hat local links without outreach copywriting
- Agencies that value client anonymity during prospecting
Who is it NOT for?
- Enterprise SEO teams using structured link-intelligence platforms
- Brands that need PR or editorial backlinks more than local-business swaps
- Buyers who need transparent case studies, volume guarantees, or compliance controls
The Bottom Line
HASO solves a real local SEO headache — client privacy during link prospecting — with a workflow that feels fresher than a public HARO thread. The problem is evidence: no third-party reviews, no transparent match metrics, and no long-term track record yet. If you’re a local agency with multiple clients and can tolerate experimental tools, the free starter tier is worth testing. Just don’t mistake an active LTD community for proven link authority until you see your own city and niche generating real matches.
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