Heffl
TL;DR
Heffl is a Dubai-built all-in-one business platform that bundles a CRM, project management, invoicing and automation into a single workspace for SMBs, agencies and field service teams. It has a 4.7/5 from 72 AppSumo reviews. The AppSumo lifetime deal started at $59 (94% off $960) and is currently sold out.
Key Facts
Free version: Heffl has no meaningful free tier — it's a paid all-in-one platform, and the AppSumo lifetime deal was the budget way in (Tier 1 $59 for 2 users). WhatsApp and LinkedIn inboxes are optional $6/month add-ons even for lifetime buyers.
Pricing
Starting at $59 one-time for the lifetime deal (Tier 1)
Starter (Lifetime Deal, Tier 1)
- 2 users, 1 workspace, 20 GB storage
- CRM, pipelines, projects, quotes and invoices
- 3 project pipelines and 3 dashboards
- 500 automations/month, 1,000 form submissions/month
- All future Starter plan updates
Growth (Lifetime Deal, Tier 3)
- 10 users, 1 workspace, 100 GB storage
- Full white label and unlimited custom fields, pipelines and dashboards
- Client portal, API, webhooks and custom domain
- 15,000 automations/month, 30,000 form submissions/month
- All future Growth plan updates
Additional Pricing Information
Heffl is paid SaaS. The AppSumo lifetime deal had five tiers: Tier 1 $59 ($960 value), Tier 2 $169 ($2,400), Tier 3 $349 ($4,800), Tier 4 $599 ($9,600), Tier 5 $999 ($11,600) — from 2 to 30 users. Tiers 1-2 map to Starter, Tiers 3-5 to Growth. It has a 4.7/5 from 72 AppSumo reviews. Note: WhatsApp/LinkedIn inboxes are $6/month add-ons even for lifetime buyers, and the deal is currently sold out.
Details
What is Heffl?
Heffl is a full-stack CRM and business management platform aimed at SMEs, agencies and field service companies. It unifies the typical small-business tool stack — lead capture, sales pipelines, deal tracking, project delivery, quotes, invoices, contracts, payments and automation — into a single workspace. Founded in January 2024 by Hadi Azeez and bootstrapped out of Dubai, it launched on AppSumo in October 2025 and has since shipped an API, webhooks, a client portal, e-signature, OCR, forms, Google Calendar sync, multi-currency and multi-language. It also covers field service with job scheduling, a mobile worker app and GPS tracking. It's actively developed with an engaged Discord community, but it's young, small, and leans on AppSumo distribution for growth. The AppSumo lifetime deal (4.7/5, 72 reviews) started at $59 for Tier 1 and is currently sold out.
Key Features
- *CRM & Pipelines** — capture leads and manage multiple custom deal pipelines with tasks, reminders and notes
- *Project Management** — turn won deals into projects with list/kanban boards, assignees, due dates, priorities and milestones
- *Proposals, Quotes & Invoices** — branded docs with dynamic templates, audit trails from drafted to paid, and payment links
- *Client Portal** — branded portal where clients view and approve quotes, pay invoices and track jobs (Tier 2+)
- *Automations** — workflow automations, user roles and permissions, and custom fields
- *AI Voice Logging** — speak activity updates and the AI logs them to deals
- *Field Service Module** — job scheduling, worker mobile app, contract/one-off jobs, GPS and route tracking (Tier 4+)
- *WhatsApp & LinkedIn Inboxes** — two-way messaging integrated into the CRM (paid add-on, $6/month)
- *OCR & Forms** — scan business cards/receipts into leads and expenses; embed lead-capture forms
- *API, Webhooks & Integrations** — Google Calendar, Gmail, Outlook, Zoho Books, Stripe payments (beta)
- *Mobile & Browser** — native iOS/Android apps and a Chrome extension
Who is it for?
- Solopreneurs and freelancers who want one tool for CRM, quoting and invoicing
- Small agencies juggling sales and client delivery in the same workspace
- Field service businesses needing job scheduling, worker apps and location tracking
- Budget-conscious SMBs willing to trade depth for a unified, affordable stack
Who is it NOT for?
- Enterprises or teams needing deep, battle-tested CRM workflows and heavy integrations
- Anyone who needs WhatsApp/LinkedIn inbox without ongoing monthly fees
- Teams on tight deadlines who can't absorb the risk of a young, small vendor
- Users who want proven, independent reviews — Heffl has essentially none outside AppSumo
The Bottom Line
Heffl is a genuinely ambitious all-in-one for small businesses — and the founder clearly ships fast. But it's a 2-year-old, 10-person company with no independent review footprint, core messaging integrations that cost extra monthly, and a deal that's currently sold out. If you missed it, wait for the return and buy Tier 2, not Tier 1.
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