Independent Analytics

Independent Analytics is a privacy-friendly, GDPR-compliant WordPress analytics plugin that stores every visitor stat in your own WordPress database — no cookies, no external servers, no third-party tracking.

What is Independent Analytics?

Independent Analytics is a privacy-first WordPress analytics plugin built by Philadelphia-based Independent Insights LLC (co-founders Ben Sibley and Andrew Mead) as a simpler, GDPR-compliant alternative to Google Analytics. Unlike GA4, MonsterInsights, or Jetpack Stats, it needs no account, no tracking script, and no cookie banner: on activation it injects a lightweight cookieless tracker that sends a single async request to your own site's REST API, and every hit is written straight into your WordPress database. The dashboard reports popular pages, referrers, geography, and devices in plain English, and the Pro tier adds UTM campaign tracking, real-time analytics, click tracking, eCommerce revenue (WooCommerce, EDD, SureCart, FluentCart, Paid Memberships Pro), form-submission tracking across 20+ plugins, user-journey timelines, and scheduled email reports. It's trusted by over 100,000 websites and holds a 4.8/5 rating from 167 WordPress.org reviews. The trade-offs are real but honest: it's WordPress-only, can't import Google Analytics history, and on very high-traffic sites (roughly 1M+ visits/month) the admin dashboard gets sluggish. The vendor also sells a genuine lifetime license for Pro through its own Freemius checkout — the same deal tracked here.

Key Features

• *Privacy-First Tracking** — no cookies, no personal data, and no communication with external servers; all data lives in your own WordPress database
• *Pages & Referrers Reports** — find your most popular posts and pages and see exactly which sites, search engines, and social networks send you traffic
• *Geographic & Device Reports** — breakdowns by country, city, browser, operating system, and mobile vs. desktop
• *Campaigns Report (Pro)** — build UTM campaign links and track the traffic, leads, and sales each campaign generates
• *Real-Time Analytics (Pro)** — watch live visitors, the pages they're on, and where they came from as it happens
• *Click Tracking (Pro)** — code-free click tracking on any link, CTA, or button to measure engagement
• *eCommerce Analytics (Pro)** — revenue and conversion tracking for WooCommerce, EDD, SureCart, FluentCart, and Paid Memberships Pro
• *Form Tracking (Pro)** — automatic submission tracking across 20+ form plugins to see which forms convert
• *Email Reports (Pro)** — schedule automated, white-label HTML email reports for yourself and your clients

Who is it for?

• Bloggers and content sites who want readable traffic stats without a GA4 learning curve
• Privacy-conscious owners who need GDPR/CCPA-friendly analytics and want to drop their cookie banner
• Agencies and freelancers managing client sites who want easy-to-understand, white-label reporting
• WooCommerce and membership store owners wanting lightweight sales and campaign tracking
• Solopreneurs who self-host and prefer keeping their analytics data on their own server

Who is it NOT for?

• Anyone running a non-WordPress site — the plugin physically cannot track it
• Teams needing GA4-depth funnels, cohorts, or custom event modeling
• High-traffic properties (1M+ visits/month) where dashboard performance degrades
• Site owners with years of Google Analytics history they expect to migrate (no import exists)
• Buyers who prefer a hosted SaaS where the vendor manages the infrastructure