Keap

All-in-One Marketing Platforms, Email Marketing, Contact Management, CRM, Sales and Marketing Automation Platforms, Marketing Automation, Landing Page, Sales Pipeline, Lead Management
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paid★★★★★★☆☆☆☆6.2

TL;DR

Keap is a small-business CRM and marketing automation platform that combines contact management, email marketing, sales pipelines, and scheduling in one system.

Read the Bottom Line ↓

Key Facts

VendorKeap
Best fit
SMB

Pricing

Starting at From roughly $22/month for Keap Grow

Free TierFree TrialSaaS
Most Popular

Keap Grow

From ~$22/month
Monthly/annual
Cloud
  • Contact management
  • Email marketing
  • Appointment scheduling
  • Landing pages

Keap Pro

From ~$79/month
Monthly/annual
Cloud
  • Advanced automations
  • Sales pipelines
  • SMS marketing
  • Quotes and invoices

Keap Max

Custom
Enterprise
Cloud
  • Phone support
  • Onboarding concierge
  • API access
  • Advanced reporting

Additional Pricing Information

Keap pricing is contact- and feature-based. Exact prices change often, so quote from the vendor rather than relying on publicly listed numbers.

Details

What is Keap?

Keap is an all-in-one small-business platform for CRM, email marketing, sales automation, scheduling, and invoicing. It is designed for owners and operators who want to replace scattered spreadsheets and disconnected tools with a single system. Reviewers score it 6.2 out of 10 across 389 TrustRadius reviews, praising its ease of entry and bundled workflow while criticizing automation complexity, reporting limits, and price scaling. It works best for simple service-based businesses; more advanced teams often outgrow it.

Key Features

  • *Contact and CRM Management** — Centralized customer records and histories
  • *Email Marketing** — Campaign builder with templates and automation
  • *Sales Pipelines** — Deal tracking, quotes, and order management
  • *Appointment Scheduling** — Booking pages with reminders and calendar sync
  • *Landing Pages** — Simple page builder for lead capture
  • *Payments and Invoicing** — Built-in checkout and payment collection

Who is it for?

  • Solopreneurs and small service businesses
  • Coaches, consultants, and local services needing simple CRM
  • Teams wanting one dashboard instead of many small tools
  • Users who value phone and onboarding support

Who is it NOT for?

  • Marketing teams needing deep segmentation and analytics
  • Enterprises needing robust sales and service CRM
  • Teams that want API-first flexibility and custom integrations
  • Buyers sensitive to per-contact pricing growth

The Bottom Line

Keap is a reasonable on-ramp for small businesses that want bundled CRM and marketing without assembling multiple tools. The 6.2 reviewer score reflects real frustration at the automation ceiling and cost scaling. If your needs stay simple, it can work; if you expect to grow complex campaigns, start with ActiveCampaign or HubSpot instead.

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