MacMagic

Productivity, File Management

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TL;DR

MacMagic is an all-in-one macOS utility from Koingo that unlocks hidden system features, cleans caches and logs, and bundles PDF, image, file, and Wi-Fi tools into a single menu bar app.

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Key Facts

VendorKoingo Software, Inc.
Best fit
SMBMid-Market

Pricing

Starting at $25

Free TierFree TrialMac
Most Popular

Lifetime Upgrades License

$25
One-time
Desktop Mac
  • Up to 5 Macs per year per license
  • All future major version upgrades included
  • Available to both new and existing users
  • Works for macOS 11 or later
  • Redeem within 30 days of purchase

Additional Pricing Information

The StackSocial lifetime deal is the cheapest entry at $25 (reg. $99.99). On the vendor site, Koingo sells the same Solo lifetime license for $99 one-time, $19.95 for the current version only, or subscriptions from $1.33/month (Student/Senior) and $1.33/month (Solo); Household, School, Small Business, and Corporate tiers scale up for multiple devices. A demo version is free to download from the vendor site.

Details

What is MacMagic?

MacMagic, made by Seattle indie developer Koingo Software, is the kind of app that exists because macOS hides useful things in odd places. It pulls together dozens of small but genuinely handy tools behind one menu bar icon: a cache, log, and recent-activity cleaner that can reclaim gigabytes from badly behaved apps; the ability to show or hide hidden files and desktop icons the way you'd otherwise need Terminal for; a force-delete and force-empty-Trash escape hatch for stubborn files; and a set of productivity tools that includes batch image and video conversion across 100+ formats, PDF merge/compress, batch renaming with metadata tokens, a plain-text editor, a QR code generator, an SQLite database browser, XML/JSON viewers, and quick launchers for buried system utilities like Screen Sharing and Certificate Utility. It also handles routine maintenance like flushing DNS or disk caches, disconnecting Wi-Fi without killing it, and erasing .DS_Store files. It's not a specialist at any of these things — it's a convenience grab bag, current version 1.9.5, requiring macOS 11 or later and supporting up to five Macs per year on a lifetime license. Koingo has been shipping Mac software since the late 1990s, which counts for something in a space crowded with fly-by-night stack deals, but MacMagic remains a niche tool with almost no independent review coverage.

Key Features

  • *Cache & Log Cleaner** — Identify and purge oversized app caches, system logs, and recent-application history to reclaim disk space.
  • *Show Hidden Files** — Show or hide desktop icons, toggle individual file and folder visibility, or reveal all hidden files globally in Finder.
  • *Image & Video Converter** — Batch scale, rotate, resize, and convert images across more than 100 formats, plus video conversion.
  • *Combine & Compress PDFs** — Merge, reorder, delete pages, and shrink PDFs without needing a dedicated PDF suite.
  • *Force Delete & Empty Trash** — Escalate to super-user privileges to remove stubborn files and force-empty the Trash.
  • *Batch Rename Files** — Rename files in bulk using tokens such as photo capture dates and other metadata.
  • *Hidden System Tools** — Launch buried macOS utilities like Screen Sharing, Certificate Utility, and File Merge from one dashboard.
  • *System Maintenance** — Quit or restart Finder, flush DNS and disk caches, disconnect Wi-Fi without disabling it, and erase .DS_Store files in bulk.
  • *Text, QR & Data Tools** — A lightweight plain-text editor, QR code generator, SQLite database browser, and visual XML/JSON viewers.

Who is it for?

  • Mac users who want to show hidden files, toggle desktop icons, or reach buried system tools without memorizing Terminal commands.
  • People fighting disk space who want one-stop cache, log, and recent-activity cleanup across badly behaved apps.
  • Freelancers and small businesses that regularly merge PDFs, convert image formats, and batch rename files.
  • Users who prefer one paid menu bar utility over five separate apps and a lifetime of subscriptions.
  • Power users who want quick access to DNS flushing, cron scripts, and other under-the-hood maintenance.

Who is it NOT for?

  • Anyone who wants automated, scheduled cleaning — MacMagic won't run cleanup on its own, and a buyer explicitly flagged this.
  • Windows users or mixed-platform households — this is Mac-only.
  • People who prefer free, focused tools like OnyX or macOS's built-in Storage Management for the same jobs.
  • Users who expect a modern cleaner's polish, app uninstaller, or malware scanning — MacMagic has none of those.
  • Non-technical users wary of apps that ask for admin rights to force-delete and wipe caches.

The Bottom Line

MacMagic is a legitimately handy Swiss Army knife of macOS utilities at a fair one-time price — Koingo is an established indie with 25+ years behind it, and the lifetime license covering 5 Macs is a solid value if you'll actually use the PDF, image, and hidden-file tools. But it's a convenience grab bag, not a specialist: CleanMyMac cleans deeper and more automatically, OnyX is free for the maintenance half, and macOS already does the basics. At $25 for life it's an easy impulse buy; just don't expect polish, automation, or depth — and don't believe the manufactured 70%-off urgency.

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