MailerLite
TL;DR
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands to build lists, send campaigns, and automate the customer journey — with a generous free plan and pricing that scales with your list.
Key Facts
Free version: MailerLite's free plan supports up to 250 subscribers and 2,500 emails per month, with core campaigns, 3 automations, a website, a landing page, and signup forms. Paid plans unlock unlimited templates, more automations, the AI writing assistant, and digital product selling.
Pricing
Starting at $12/month
Free
- Up to 250 subscribers
- 2,500 emails per month
- 3 automations
- 1 website & 1 landing page
- 3 signup forms
Comfort
- Unlimited monthly emails (10x subscriber tier)
- 3 user seats
- 50 automations
- 10 websites & landing pages
- AI writing assistant
- Smart sending
Power
- Unlimited monthly emails
- Unlimited user seats
- Unlimited automations
- Multiple automation triggers
- 24/7 live chat support
- Sell unlimited digital products & bookings
Enterprise
- 200K+ subscribers
- Dedicated success manager
- Account audit & onboarding
- Priority support
- Dedicated IP (add-on)
Additional Pricing Information
Pricing is based on active subscriber count, not features — every paid plan includes the full toolset. Comfort starts at $12/month and Power at $25/month on monthly billing (10% less billed annually). The free plan caps at 250 subscribers and 2,500 emails/month. Nonprofits get 30% off.
Details
What is MailerLite?
MailerLite is one of the most popular budget-friendly email marketing platforms, trusted by over a million creators, small businesses, and ecommerce brands. It combines a drag-and-drop newsletter editor, a visual automation builder, landing pages, a website builder, signup forms, and the ability to sell digital products — all in one clean interface that reviewers consistently call easy to use. TrustRadius reviewers rate it 8.8/10 across 141 reviews, praising the responsive support, intuitive design, and strong deliverability, while flagging limited segmentation, basic reporting, and a strict account approval process. Pricing scales with your subscriber count rather than gating features, and every paid plan includes the full toolset, which makes it an outstanding value for newsletter-first businesses.
Key Features
- *Drag-and-drop email editor** — Build campaigns visually with blocks and 100+ templates, no HTML needed
- *Visual automation builder** — Create welcome series, cart recovery, and re-engagement workflows with drag-and-drop triggers
- *Email deliverability tools** — DKIM/SPF authentication and list hygiene keep your campaigns out of spam
- *Landing pages & website builder** — Build branded pages, forms, and pop-ups to grow your list
- *Audience segmentation** — Target subscribers by behavior, demographics, and engagement
- *Sell digital products** — Sell ebooks, courses, and paid newsletters directly via Stripe
- *AI writing assistant** — Generate subject lines and email copy on Comfort and Power plans
- *100+ integrations** — Shopify, WooCommerce, WordPress, Zapier, Stripe, ChatGPT (via MCP), and more
Who is it for?
- Small businesses and solopreneurs on a budget who want a full-featured email platform
- Creators and bloggers building and monetizing an audience
- Anyone who wants a drag-and-drop editor without a learning curve
- Newsletter-first businesses running regular campaigns and simple automations
- Teams leaving expensive tools like Mailchimp for predictable, affordable pricing
Who is it NOT for?
- Ecommerce brands needing advanced product recommendations and deep revenue tracking
- Marketers who rely on complex multi-trigger automation on every plan
- Teams that need in-depth analytics and custom reporting
- Anyone who needs instant account approval and 24/7 live support on a budget tier
- High-volume senders who exceed the Comfort plan email ceiling
The Bottom Line
MailerLite remains one of the best-value email marketing platforms for small businesses and creators — a generous free plan, an intuitive editor, solid deliverability, and pricing that doesn't punish you for growing. It's not for data-hungry ecommerce teams or heavy automators, and the approval process can be a pain, but for newsletter-first businesses it's hard to beat at this price.
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