Maillayer
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TL;DR
Maillayer is a self-hosted, buy-once email marketing platform that replaces Mailchimp — deploy on your own server and connect to Amazon SES, SendGrid or Mailgun for delivery, paying only for hosting and actual emails sent.
Key Facts
Free version: No free tier. One-time lifetime license at $99 (normally $249). Ongoing costs: VPS hosting + email provider (SES ~$0.10/1K emails).
Pricing
Starting at $99 one-time (normally $249)
Lifetime
- Unlimited contacts, campaigns, brands, domains; campaigns, sequences, transactional API, analytics
Additional Pricing Information
One-time lifetime license at $99 (normally $249, $150 off via promo). You still pay for hosting and email delivery (Amazon SES ~$0.10/1K emails).
Details
What is Maillayer?
Maillayer is a self-hosted, buy-once email marketing platform designed to replace Mailchimp for developers, indie hackers and small businesses who want to own their email infrastructure. You deploy it on your own server (Docker, Railway, VPS, Coolify or Fly.io) and connect it to Amazon SES, SendGrid, Mailgun or Postmark for delivery — paying only for hosting and actual emails sent rather than per-contact monthly fees. The platform includes campaign creation with visual and HTML editors, drip sequences with configurable delays, a transactional email API, contact management with CSV import and tag-based segmentation, lead capture forms, real-time analytics with geo breakdown, multi-brand management, custom domain support with SPF/DKIM/DMARC, and domain warmup. Integrations include Stripe, Firebase, Supabase, Google Sheets and Airtable. The trade-off is clear: you get unlimited everything and full data ownership, but you’re also the sysadmin. The product is new (launched 2024) with a small community, limited integrations and no visual workflow builder. For technical users who want Mailchimp-level features without the subscription, Maillayer is a compelling option — but Listmonk (free, open-source) and Sendy (more established) are worth comparing first.
Key Features
- Campaigns — visual and HTML email editor with open/click tracking and tag-based segmentation
- Sequences — drip campaigns with configurable delays and auto-unsubscribe
- Transactional API — REST endpoint for receipts, password resets, notifications
- Contact Management — CSV import, tag-based segmentation, API access
- Forms — lead capture, feedback, hosted/embedded/API
- Analytics — real-time dashboards with geo breakdown (IP-to-country)
- Multi-Brand — one install, multiple brands each with its own email provider
- Custom Domains — per-provider SPF/DKIM/DMARC with auto-verify
- Domain Warmup — built-in sending reputation management
- Integrations — Stripe, Firebase, Supabase, Google Sheets, Airtable, webhooks
Who is it for?
- Developers and indie hackers who want to own their email infrastructure
- Small businesses tired of per-contact pricing on Mailchimp or HubSpot
- Technical users comfortable with Docker deployment and server management
- Anyone who wants transactional + marketing email in one self-hosted platform
Who is it NOT for?
- Non-technical users — self-hosting requires server management skills
- Anyone who needs managed infrastructure with guaranteed uptime
- Teams that need advanced marketing automation (visual workflow builder, if/then branching)
- Businesses that need extensive third-party integrations (Shopify, Notion, etc.)
The Bottom Line
Maillayer does what it promises: unlimited email marketing for a one-time $99, with full data ownership and no per-contact fees. The catch is that you’re the sysadmin — server uptime, backups, security and email deliverability are your problem. For technical users who want Mailchimp features without the subscription, it’s a good deal. But compare it to Listmonk (free, open-source, more mature) and Sendy (more established, same SES model) before committing. The $99 is low-risk, but the self-hosting commitment is real.
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