MyCoachingSoftware

MyCoachingSoftware is an all-in-one web platform that bundles courses, memberships, paid communities, client CRM, and payments into one white-label system built specifically for coaches.

What is MyCoachingSoftware?

MyCoachingSoftware is a web-based all-in-one business platform built specifically for coaches, launched on Dealify roughly four months ago by founder Paul Frederik de Zwaan. Where the coaching-tool market traditionally splits courses (Thinkific/Kajabi), community (Circle/Mighty Networks), and billing (Stripe) into separate paid subscriptions, MyCoachingSoftware bundles a course delivery system, paid communities, a client-focused CRM, appointment booking, e-sign contracts, a white-label website builder, and Stripe/PayPal recurring billing into one hosted ecosystem. It leans into coaching-specific workflows rather than generic creator features: coaches get a student tracker with session time and mistakes, homework and check-ins, gamification, and a 'Coaches Action Center' that surfaces everything needing attention. AI assists with onboarding and course structure generation, while the Version 2 update added a drag-and-drop website builder with 16 themes, webhooks and a create/update API, SCORM/xAPI/H5P course import, bundled products, and PayPal support. The vendor sells it as a cheaper, simpler alternative to Kajabi, Circle, and Thinkific, with monthly subscription plans from $22.99 and a three-tier lifetime deal on Dealify from $79. The catch is maturity: with roughly four months of existence, a single Dealify review, and testimonials hosted only on the vendor's own site, there is little independent evidence yet — so this is a bet on a promising, fast-iterating small product rather than a proven platform.

Key Features

• AI Course Creation — Generate course structures and learning content with AI assistance, then deliver lessons, quizzes, certificates, and homework in a built-in LMS.
• Paid Communities — Build white-label communities with threads, direct messaging, followers, and gamification (badges, points, leaderboards) to drive recurring subscriptions.
• Coaching Client CRM — Track clients, session time, mistakes, and progress, run structured coaching journeys, and export student reports to PDF.
• Payments & Subscriptions — Collect recurring revenue with Stripe and PayPal, bundled products, invoicing, discounts, and revenue analytics.
• Website Builder — Drag-and-drop builder with 16 premium themes, unlimited websites and custom domains, landing pages, blogs, and SEO settings.
• Appointments & Contracts — Students book directly into your schedule, and you can send digital contracts with built-in e-signature.
• Automation & API — Connect Zapier, Make.com, Pabbly, or Albato and trigger workflows via webhooks, with a create/update API for pushing and pulling data.
• SCORM, xAPI & H5P — Import standards-based course content and run interactive lessons, homework, and leaderboards for serious course delivery.
• Affiliate System — Launch your own affiliate network with live stats, payout management, and referral tracking to grow sales.

Who is it for?

• Solo coaches and consultants ready to move from 1-on-1 sessions into courses, memberships, and recurring revenue
• Therapists, trainers, mentors, and wellness coaches who want a white-label client portal under their own domain
• Course creators who also want a paid community without paying for Kajabi and Circle separately
• Non-technical founders — reviewers emphasize you can go from signup to a live site in days without writing code
• Small coaching teams and agencies that want multi-coach accounts, shared client tracking, and a premium tier with priority support

Who is it NOT for?

• Coaches content with a simple scheduler plus Zoom and no need for a full ecosystem
• Anyone running mission-critical client operations who wants a platform with years of independent track record
• Larger organizations needing enterprise SSO, signed SLAs, or a dedicated account manager
• Buyers who won't commit without meaningful independent reviews on G2, Capterra, or TrustRadius
• Anyone wary of vendor lock-in and unclear data-export options on a young, small-team platform