ON24
TL;DR
ON24 is an enterprise webinar and virtual event platform that positions itself as an "intelligent engagement" platform — webinars, virtual events, and AI-powered content experiences built for lead generation. It is powerful, with robust engagement tools, deep analytics, and strong CRM/marketing automation integrations, but reviewers consistently flag an outdated, complex UI, limited branding customization, and a clunky presenter experience.
Pricing
Starting at Custom (quote required)
Details
What is ON24?
ON24 is one of the veterans of the webinar world, and it has evolved from a straight webinar host into an "intelligent engagement platform" — blending live webinars, virtual event environments, always-on content experiences, and AI-powered personalization for B2B marketing teams. TrustRadius scores it 7.6 out of 10 across 697 reviews. The platform's strengths are real: robust audience engagement tools, comprehensive analytics for lead scoring and attribution, and seamless integration with the CRM and marketing automation stack (Salesforce, HubSpot, Marketo) that demand-gen teams live in. Reviewers report measurable increases in lead volume and the ability to scale webinar production. The weaknesses are just as consistent as the strengths: an outdated and complex interface that frustrates marketers and producers alike, limited branding and landing-page customization, technical setup that requires manual effort, and a presenter experience reviewers describe as clunky. It is an enterprise, sales-led product — powerful, but not simple. In 2025, Cvent announced plans to acquire ON24's platform, which adds an open question about the product's roadmap even as its reviews remain steady.
Key Features
- *Live & on-demand webinars** — Broadcast and repurpose webinars as always-on content
- *Virtual event environments** — Multi-session, multi-day virtual event hubs
- *Audience engagement** — Polling, Q&A, chats, widgets, and interactive content
- *AI-powered engagement** — Personalized experiences and AI-driven content
- *Deep analytics** — Lead scoring, engagement tracking, and marketing attribution
- *CRM & MAP integrations** — Native connections to Salesforce, HubSpot, Marketo, and more
- *On-demand content library** — Webinars become searchable, always-on content experiences
- *Engagement certification** — Training and certification program for marketers
Who is it for?
- Enterprise B2B marketing teams running high-volume webinar programs
- Demand-gen teams that need deep lead scoring and CRM attribution
- Organizations hosting virtual events, summits, and always-on content hubs
- Teams on the Salesforce/Marketo/HubSpot stack that want native integrations
Who is it NOT for?
- Small teams or individuals who want a simple, modern webinar tool — the UI will frustrate you
- Marketers who need heavy branding customization and design freedom
- Anyone who wants transparent self-serve pricing — ON24 is sales-led
- Presenters who want a slick, easy production experience
The Bottom Line
ON24 scores 3.8/5 across 697 TrustRadius reviews, and the gap between the marketing power and the day-to-day experience tells the whole story. For demand-gen teams that need scale, engagement tracking, and CRM integration, it genuinely delivers — reviewers credit it with real lead volume. But the outdated, complex UI is a fixture of the reviews, customization is limited, the presenter experience is clunky, and it is a sales-led enterprise buy. With Cvent acquiring the platform, there's also roadmap uncertainty. My verdict: if you run an enterprise webinar program and need deep analytics, ON24 earns its place. If you want a modern, simple tool — or need control over branding — Livestorm, BigMarker, or Zoom Events will make your team happier.
Visit website →