Optiontics

Optiontics is an AI-powered product options and configurator plugin for WooCommerce that turns simple products into high-converting upsells with templates, conditional logic, swatches, and dynamic pricing — no code required.

What is Optiontics?

Optiontics is a WooCommerce product options plugin from Themewinter (the Arraytics team behind Eventin and WPCafe) that lets store owners add configurable fields — dropdowns, text inputs, radio buttons, checkboxes, color and image swatches, date pickers, file uploads, and range sliders — to any product without touching code. A drag-and-drop builder with live front-end preview, 40+ one-click configurator templates for engraved jewelry, mugs, cakes, made-to-measure garments, gift wrap, and bundle builders, plus an AI builder that generates an entire option set from a single sentence description. Conditional logic and formula-based pricing handle made-to-order and service-format complexity that would otherwise collapse native WooCommerce variations, while a built-in AOV dashboard tracks the revenue lift from each add-on. Priced as a one-time lifetime license (up to 5, 50, or unlimited sites) with annual plans as an alternative, the plugin is brand new — launched as an early-access founding-member deal around mid-2026 — with file uploads and the AI builder still flagged as coming soon.

Key Features

• *Drag-and-Drop Builder** — Visual field builder with live front-end preview so customers see the product update in real time before checkout.
• *AI-Powered Setup** — Describe your product in one sentence and Optiontics generates the fields, pricing rules, and conditional logic automatically.
• *40+ Pre-Built Templates** — One-click-import configurators for engraved products, cakes, print-on-demand mugs, gift wrap upsells, and bundle builders.
• *20+ Field Types** — Text, textarea, email, number, dropdown, radio, checkbox, toggle, color picker, image swatches, date picker, range slider, file upload, and more.
• *Conditional Logic** — Show or hide fields and options based on previous customer selections, with nested rules for complex configs.
• *Dynamic & Formula Pricing** — Fixed, percentage, quantity-based, per-character, and formula-based pricing (e.g., fabric rate x square footage) on every option.
• *Unlimited Combinations** — Built for made-to-order products with hundreds of variants without the page bloat of native Woo variations.
• *AOV & Upsell Analytics** — Built-in dashboard measuring average order value lift, bundle attach rate, and add-on revenue per product.
• *WooCommerce Ecosystem Integrations** — Works with WooCommerce and Dokan today, with WPCafe, Eventin, Booktics, and WPTimetics integrations shipping.

Who is it for?

• WooCommerce store owners selling personalized products (engraving, custom apparel, monogrammed gifts) who want to charge per option
• Print-on-demand and made-to-order sellers who need file uploads and formula pricing without developer help
• Service businesses running bookings or appointments that want rush fees, premium tiers, and equipment upgrades at checkout
• Stores chasing AOV growth through gift wrap, warranty, and bundle upsells measured in an analytics dashboard
• Agencies and freelancers running multiple WooCommerce stores who want a lifetime, white-labelable configurator for 5+ client sites

Who is it NOT for?

• Anyone expecting an options trading analytics tool — despite the name, this is purely a WooCommerce product-options plugin
• Developers who prefer a free, battle-tested plugin like PPOM or WooCommerce's official Product Add-Ons over a paid beta
• Stores on platforms other than WooCommerce/WordPress (Shopify, Squarespace) — this is a WordPress plugin only
• Risk-averse buyers who don't want to bet on a 3-month-old product whose flagship features (AI builder, uploads) are still coming soon
• Buyers who need a hosted SaaS solution rather than self-hosted WordPress software