Postbeam
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TL;DR
Postbeam is a LinkedIn-native social selling platform for B2B teams. It combines AI post drafting (Marv, trained on your voice and LinkedIn history), multi-account scheduling with approval workflows, and a warm-lead engine that turns every like, comment and profile view into a ranked list of ICP-matched prospects with pre-drafted outreach messages. It publishes through LinkedIn's official partner APIs (no automation-flag risk) and connects to Claude and ChatGPT via MCP. Founded June 2025 by brothers Cassy and Emil Aite and launched on AppSumo in August 2026 as a Select deal with a 4.8/5 from 8 reviews — a strong start, but a very young, bootstrapped product with no TrustRadius track record yet.
Key Facts
Free version: No permanent free tier. There is a 7-day self-serve free trial of the Solo and Team plans (no demo, no credit card mentioned) that covers the full product — AI drafting, scheduling, warm-lead detection and analytics. After the trial you pick Solo ($49/mo), Team ($39/user/mo, 2-user minimum) or Done For You (from $499/mo).
Pricing
Starting at $49/mo (Solo); $39/user/mo (Team)
Solo
- Turn LinkedIn engagement into warm leads
- See who is engaging with your posts
- Personalized follow-up messages
- Unlimited posts
- Personal voice training (Marv AI)
- AI brainstorm sessions with Marv
- Claude & ChatGPT MCP sync
Team
- Everything in Solo
- Team hot-lead visibility
- Shared ideal customer profile (ICP) filters
- Team content workspace
- Insights across team accounts
- Built-in approval workflows
- Priority support
Done For You
- Everything in Team
- 3 posts per week, ghostwritten in your voice
- Content strategy and format testing
- Scheduling and publishing managed for you
- Monthly reporting on warm leads and pipeline
- Paired with a vetted Postbeam Expert
- Dedicated Slack channel with your team
Additional Pricing Information
Paid subscription, LinkedIn-native SaaS. Solo $49/mo (annual, was $99/mo), Team $39/user/mo with a 2-user minimum (annual, was $99/user/mo), Done For You from $499/user/mo. 7-day free trial, cancel anytime. AppSumo lifetime deal (launched Aug 2026): Tier 1 $79 (was $470) — 1 seat, 30 content generations and 500 warm-lead pools/month; Tier 2 $159 (was $1,122) — 3 seats, 90 generations and 2,500 pools; Tier 3 $349 (was $1,870) — 5 seats, 200 generations and 6,000 pools. 60-day money-back, no stacking.
Details
What is Postbeam?
Postbeam is a LinkedIn-native social selling platform built by brothers Cassy and Emil Aite (founded June 2025, bootstrapped, Canada) to close the gap between LinkedIn content and revenue. The pitch is simple: most LinkedIn tools stop at 'Publish', and all those likes and comments go to waste. Postbeam keeps going — every post becomes a warm-lead surface. Marv, the in-app AI, drafts posts in each teammate's voice, trained on their LinkedIn history and your product context. A visual calendar handles multi-account scheduling with built-in approval workflows, shared media libraries, branded templates and variables. When a post goes live, Postbeam captures everyone who likes, comments or views it, filters them against your ideal customer profile, ranks them by intent, and hands you a pre-drafted opening message referencing the exact post that earned their attention. It publishes through LinkedIn's official partner APIs, so there is nothing automation-flag-worthy touching your profile, and a hosted MCP connector pulls your posts, engagement data and leads into Claude or ChatGPT. Team analytics roll up impressions, reactions and members reached across all connected accounts, and data exports to HubSpot, Salesforce or CSV. It launched on AppSumo in August 2026 as a Select deal with lifetime tiers from $79 (was $470).
Key Features
- Warm lead detection — every like, comment and profile view captured, filtered by your ICP and ranked by intent
- Pre-drafted outreach — opening messages that reference the exact post each prospect engaged with, ready to send
- Marv AI assistant — brainstorm, draft and refine posts trained on your voice, LinkedIn history and product context
- Per-person brand voice — every teammate sounds like themselves, not the same generic AI draft
- Multi-account scheduling — visual calendar with month, week and list views, approval workflows and unlimited accounts
- LinkedIn MCP — hosted connector to pull posts, engagement and leads into Claude, ChatGPT or any MCP-ready AI
- Team analytics — impressions, reactions and members reached across all connected accounts, reviewable per post
- Employee advocacy — company-wide engagement campaigns, participation tracking and Slack reminders
- 130M+ B2B contact database — connection requests, DM sequences and contact enrichment/sniping
- CRM export — one-click sync to HubSpot, Salesforce or CSV
- Branded templates and variables — consistent content across team members and client accounts
- Shared media library — organized image and asset library the whole team pulls from
Who is it for?
- B2B founders running LinkedIn as their primary go-to-market channel
- GTM teams (SDRs, AEs, marketing) who want warm, contextual outreach instead of cold blasts
- Marketing agencies managing multiple client LinkedIn accounts
- Teams running employee advocacy programs without enterprise-level friction
- Companies that already get LinkedIn reach and want it converted into pipeline
Who is it NOT for?
- Solo creators on a tight budget who just need scheduling — Supergrow or Buffer are far cheaper
- Teams that publish across many social networks — Postbeam is LinkedIn-only by design
- Anyone running cold outreach at Expandi/HeyReach scale — this is intent-based, not cold sending
- Buyers wary of lifetime deals on very young, bootstrapped products
- Anyone buying on FOMO without running the 7-day free trial first
The Bottom Line
Postbeam is one of the better LinkedIn ideas I've seen in a while: instead of another scheduler, it turns every post into a warm-lead list — ICP-filtered, intent-ranked, with the first message pre-drafted. That genuinely closes the loop between content and pipeline, and the early signal is promising: AppSumo Select, 4.8/5 from 8 buyers, founders who clearly ship. But let's be honest about the risks. The company is a year old, bootstrapped, and the only public reviews are eight on AppSumo — so this is a lifetime deal on a very young product, and your whole investment lives and dies with LinkedIn. The tier caps (warm-lead pools, content generations) also mean "lifetime" isn't unlimited for heavy users. My advice: take the 7-day free trial, see if the warm-lead flow surfaces real buyers for you, and only buy the deal if it becomes part of how you work. At $79 for Tier 1 it's a reasonable bet on a promising team — just don't stack three tiers of a product you haven't tested.
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