Pretty Links

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freemium

TL;DR

Pretty Links is a WordPress link management plugin that shortens, cloaks, tracks, and automates affiliate links from your own domain.

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Key Facts

VendorCaseproof, LLC

Free version: A free Pretty Links version on WordPress.org handles cloaking, basic redirects, categories, and simple click counting. Advanced reporting, autolinking, and split testing require Pro.

Pricing

Starting at $99.60/year

Free TierWordPress Plugin

Beginner

$99.60/year (first year, normally $249)
annual
  • 1 site license
  • Advanced redirect types
  • Auto-create Pretty Links
  • Import and export links
  • No transaction fees with PrettyPay
Most Popular

Marketer

$149.60/year (first year, normally $374)
annual
  • 2 site licenses
  • Everything in Beginner
  • Auto-link keywords
  • Split-test links
  • Advanced conversion reports and automatic disclosures

Super Affiliate

$199.60/year (first year, normally $499)
annual
  • 5 site licenses
  • Everything in Marketer
  • Product Displays and Splash Pages add-ons
  • UTM Builder and User Links add-ons
  • QR code generation

Additional Pricing Information

Introductory first-year pricing renews at full list price ($249/$374/$499). All plans are annual with no lifetime option. A 14-day no-questions-asked money-back guarantee applies.

Details

What is Pretty Links?

Pretty Links has been shortening affiliate URLs since 2009 and remains one of the most-installed link managers in the WordPress ecosystem, with a free version that alone handles cloaking and basic tracking. The Pro plans layer on the monetization machinery: keyword auto-linking across your archive, split tests that rotate offers and report winners, automatic affiliate disclosures, and add-ons for product displays and QR codes. Founder Blair Williams also built MemberPress, and the plugin shares Caseproof's polished licensing and support stack. It fits bloggers, podcasters (memorable spoken links are a specialty), and affiliate marketers who want everything inside wp-admin.

Key Features

  • Link Cloaking — brand long affiliate URLs as clean links on your own domain.
  • Split Testing — rotate multiple destination URLs and see which converts best.
  • Keyword Auto-Linking — automatically hyperlink chosen keywords throughout posts, pages, and comments.
  • Advanced Redirects — 301, 302, 307, JavaScript, meta-refresh, and tracking-pixel redirects per link.
  • Smart Redirect Rules — geographic, technology-based, and time-based redirects plus link rotation.
  • Automatic Link Disclosures — add FTC-friendly affiliate disclosures to pages or individual links.
  • QR Codes — generate scannable codes for any pretty link, handy for print and podcast promotion.
  • Add-Ons — Product Displays, Link in Bio, UTM Builder, Splash Pages, and a public link generator.

Who is it for?

  • Affiliate bloggers and content creators
  • Podcasters and YouTubers needing memorable, speakable links
  • Marketers who want split testing inside WordPress

Who is it NOT for?

  • Non-WordPress sites
  • Amazon Associates who specifically need API product imports and geo storefront routing
  • Teams wanting enterprise-scale real-time analytics

The Bottom Line

Pretty Links is the most polished all-rounder in WordPress link management, and split testing gives it an edge over ThirstyAffiliates. Weigh the Marketer-tier requirement against your actual site count before buying.

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