Selldone
TL;DR
Selldone is a no-code, all-in-one ecommerce OS that replaces Shopify, WooCommerce, and marketplace plugins with 1,500+ native features — store builder, POS, subscriptions, marketplace, and AI tools under one roof.
Key Facts
Free version: Free plan available with limited features
Pricing
Starting at $109 one-time (AppSumo LTD)
Tier 1
- 1 store
- 1% transaction fee
- 100 GB digital file storage
- Unlimited products, traffic & admin
Tier 3
- 5 stores
- 3% digital file transaction fee
- 300 GB storage per store
- Marketplace builder unlocked
Tier 7
- 60 stores
- 1% digital file transaction fee
- 1 TB storage per store
- 50% off AI content creation tokens
Additional Pricing Information
Selldone offers a free plan and seven one-time AppSumo LTD tiers from $109 to $2,299. Tier 1 carries a 7% digital fee; Tier 3 ($409) unlocks the marketplace builder at 3% digital fee. Tier 7 ($2,299) drops the digital fee to 1% and supports up to 60 stores. All plans carry a ~2% physical transaction fee on top of Stripe processing. 60-day refund window.
Details
What is Selldone?
Selldone is a no-code ecommerce operating system founded by Mehrdad Pajuhaan, positioned as an all-in-one alternative to Shopify, WooCommerce, and the constellation of plugins they require. The platform bundles 1,500+ native features — online store builder, point-of-sale system, subscription billing, digital product delivery, marketplace builder, and AI-powered content tools — into a single dashboard with no coding required. Reviewers on Capterra give it 4.9 out of 5 across 40 reviews, Trustpilot shows 4.7/5 across 88 reviews, and AppSumo buyers rate it 4.8/5 across 91 reviews, with consistent praise for the breadth of built-in tools, responsive human support, and the elimination of plugin dependency. The AppSumo LTD runs seven tiers from $109 (1 store, 7% digital fee) to $2,299 (60 stores, 1% digital fee), with Tier 3 at $409 being the entry point that unlocks the marketplace builder and drops the digital fee to 3%. The main trade-offs are transaction fees that never go away (1-7% digital + ~2% physical + Stripe), a steep learning curve during the first few days, limited theme selection, and premium themes paywalled even for LTD buyers. More concerning are documented Q&A reports of LTD buyers being silently downgraded to the free plan with support going unresponsive — multiple users echoed the pattern, making it the most significant trust risk on the listing. The vendor is a six-person bootstrapped team at approximately $250K ARR, which carries real survival risk over a five-year LTD horizon. For multi-store operators and marketplace builders at Tier 3+, the value proposition genuinely beats stacked Shopify subscriptions; for single-store sellers at Tier 1-2, Sellfy or Payhip offer better fee math.
Key Features
- No-Code Store Builder — Drag-and-drop storefront creation without plugins
- Marketplace Builder — Multi-vendor marketplace support natively built in
- Point of Sale — Native POS system for physical retail locations
- Subscription Billing — Recurring payments and membership management
- Digital Product Delivery — Sell ebooks, courses, and files with built-in delivery
- AI Product Assistance — AI-powered content creation and product descriptions
- 143 Currencies — Global payment processing with local gateway integrations
- PWA + Android Apps — Progressive web app and native Android store apps
Who is it for?
- Multi-store operators running 5+ storefronts who want one dashboard instead of five Shopify subscriptions
- Marketplace builders needing native multi-vendor support without third-party apps
- Digital product sellers who want built-in delivery, subscriptions, and content creation
- Non-technical founders who want to avoid plugin management and WooCommerce complexity
- Agencies managing multiple client stores under a single LTD license
Who is it NOT for?
- Single-store sellers who'll pay more in transaction fees than a $29/mo Shopify or Sellfy subscription
- Anyone who needs a polished theme ecosystem — Selldone's template library is small
- Sellers who expect zero transaction fees — they never go away on any tier
- Teams that need guaranteed long-term vendor stability from a six-person bootstrapped company
- Store owners who need Instagram auto-publishing or deep social commerce integrations
The Bottom Line
Selldone is the rare LTD where the tier decides the verdict: at Tier 3 ($409) and above, the marketplace builder and five-store unlock genuinely beats stacked Shopify subscriptions, and at Tier 7 ($2,299) the 1% digital fee floor is the best on the LTD market — but the documented tier-downgrade complaints, paywalled themes, and a six-person vendor at $250K ARR mean you're betting on a small team's survival as much as a product's depth.
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