Typeform

Typeform is the market-leading interactive form and survey builder that presents questions one at a time with smooth animations — turning data collection into a conversational experience with 20-40% higher completion rates than traditional forms.

What is Typeform?

Typeform is an online form, survey, and quiz builder launched in Barcelona in 2012, famous for its conversational one-question-at-a-time presentation with smooth animations. The company has raised $187 million, reached a $935 million valuation, and grown to 2.5 million users with 125,000 paying businesses generating over 500 million form interactions per year. TrustRadius reviewers score it 8.2 out of 10 across 198 reviews and Capterra rates it 4.7/5 across ~930 reviews. The signature UX delivers 20-40% higher completion rates than traditional forms that dump all questions on one page, which is why it dominates marketing lead capture, customer surveys, and user research — reviewers consistently call it the most beautiful and engaging survey tool they've used. Its powerful conditional logic, deep Zapier/HubSpot/Salesforce integrations, and strong branding make it a favorite for marketing teams. The trade-offs are well documented: aggressive response limits (10 on free, 100 on Basic, 1,000 on Plus) that stop collecting submissions when hit, pricing that escalates steeply as you need more responses, and a one-at-a-time format that's the wrong fit for internal forms or long research surveys. With free alternatives like Tally and forms.app now offering the same conversational experience with unlimited submissions, Typeform's value is really only justified for customer-facing lead capture and surveys where conversion rate directly affects revenue.

Key Features

• Conversational UX — One-question-at-a-time presentation with smooth animations
• Conditional Logic — Branching that personalizes the respondent journey based on answers
• Custom Branding — Apply your logo, colors, and typography to match your brand
• Form Templates — Pre-built templates for surveys, quizzes, and lead capture
• Integrations — Native HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, and 500+ via Zapier
• Calculator — Built-in calculations for scores, prices, and recommendations
• AI Form Builder — Generate forms from a prompt with Typeform AI
• Response Analytics — Summary reports, drop-off tracking, and conversion analytics

Who is it for?

• Marketing teams capturing leads with high-converting, on-brand forms
• Product teams and UX researchers gathering user feedback with higher completion rates
• Businesses whose form conversion rate directly affects revenue
• Teams already invested in Typeform logic or HubSpot/Salesforce integrations
• Anyone who wants the most beautiful, engaging forms on the market

Who is it NOT for?

• High-volume or budget-conscious teams — Tally and forms.app offer similar UX with unlimited free responses
• Internal forms or quick polls where the conversational format adds unnecessary clicks (use Google Forms)
• Academic research or long surveys where respondents need to see all questions together
• Healthcare/medical intake that requires HIPAA on standard plans (use Jotform)