Visby

Visby is an AI-visibility (GEO) platform that tracks how often and in what context ChatGPT, Claude, and Gemini mention your brand, benchmarks you against competitors, and turns visibility gaps into prioritized optimization tasks.

What is Visby?

Visby is an AI-visibility (GEO) platform built for the new reality where brands get discovered through chatbot answers instead of Google results. You drop in a domain, and Visby continuously runs prompts across ChatGPT, Claude, and Gemini to track when, where, and how AI models mention and reference your brand, benchmarking your AI share of voice against competitors across every funnel stage — from top-of-funnel problem searches to brand-level purchase intent. What separates it from a tracking dashboard is the action layer: Visby analyzes visibility gaps and generates prioritized GEO tasks (content updates, technical fixes) that you can execute, plus AI-optimized content briefs targeting the prompts most likely to trigger mentions, editable and exportable from a built-in editor. It connects AI-visibility data to Google Analytics, Google Search Console, Shopify, and Bing, and tracks social proof across Reddit, G2, and Trustpilot. The company was founded in Amsterdam in November 2025 by Berkay Yavuz (ex Unilever and L'Oréal), is bootstrapped with 1-10 employees, and shipped major features — MCP, Shopify integration, a free audit tool, bulk prompt upload, gap analysis, citation analysis, and white-label reporting — within its first months. There is no TrustRadius listing, but AppSumo reviewers rate it 4.9/5 across 167 reviews, and the vendor reports 100+ G2 and 60+ Trustpilot reviews. Regular pricing runs from $79/month (Starter) to $199/month (Growth), with a lifetime AppSumo deal having launched around $59-$69 one-time for the entry tier (regular $948).

Key Features

• Multi-Platform AI Tracking — monitor brand mentions across ChatGPT, Claude, and Gemini in one dashboard, with instant alerts and historical trend analysis.
• Prompt Performance & Intelligence — see exactly which prompts trigger mentions of your brand, analyze user intent, and identify your highest-performing content topics.
• Automated GEO Task Generation — AI-generated, prioritized optimization tasks (content and technical fixes) delivered to your dashboard as your data changes.
• Competitive Share-of-Voice — benchmark your AI presence against competitors across every funnel stage and surface the positioning gaps standard SEO tools miss.
• AI-Optimized Content Briefs — generate briefs from visibility gaps targeting the prompts most likely to trigger AI mentions, with a built-in editor and export.
• Funnel-Based Tracking — measure AI visibility from top-of-funnel problem searches to comparison queries and purchase-intent prompts.
• Integrations — Google Analytics, Google Search Console, Shopify, and Bing, plus Visby MCP and social-proof tracking across Reddit, G2, and Trustpilot.
• White-Label Reporting (beta) — agencies can produce client-ready visibility reports under their own brand.
• Free AI Visibility Audit — a free tool that shows how AI models currently reference your brand before you commit to a paid plan.

Who is it for?

• Marketing teams at brands already seeing referral traffic from AI answers who want to know exactly where it comes from.
• SEO specialists adding GEO/AEO services who need to show AI visibility trends and gap analysis in client reports.
• Agencies selling AI-visibility audits — competitive share-of-voice plus white-label reporting (beta) make it client-ready.
• Content teams that want visibility gaps turned into publishable, AI-optimized content briefs.
• E-commerce brands using the Shopify integration and product-performance overviews to see how chatbots recommend their products.
• Budget-conscious buyers who want to try GEO tracking as a one-time lifetime deal with a 60-day refund instead of a $79+/month subscription.

Who is it NOT for?

• Anyone who needs Perplexity, Microsoft Copilot, or Google AI Overviews coverage today — Visby only tracks ChatGPT, Claude, and Gemini so far.
• Buyers who read "lifetime" as "every future feature forever" — the deal terms allow paid add-ons for new AI models.
• Solo operators and tiny sites that won't fill even a 10-prompt quota on the entry tier.
• Teams that need proven longevity — the vendor is a nine-month-old startup with no TrustRadius listing and only self-reported G2/Trustpilot counts.
• Enterprises that need SOC 2, SLAs, or dedicated support — none of that is advertised or offered.