WowStore
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TL;DR
WowStore (formerly ProductX) is a Gutenberg-first WooCommerce store builder that designs shop, product, cart, checkout, and thank-you pages with 48+ product blocks, 100+ templates, and conversion-focused addons.
Key Facts
Pricing
Starting at Free; Pro from $44/yr
Details
What is WowStore?
WowStore is WPXPO's WooCommerce store builder, formerly known as ProductX. It brings the full store experience into the Gutenberg editor: homepage, shop, single product, cart, checkout, thank-you, and My Account pages are all buildable with 48+ product blocks and 100+ premade templates. Beyond layout, WowStore bundles conversion features that usually require separate plugins — product filters, quick view, wishlist, compare, variation swatches, preorder, backorder, partial payments, currency switcher, stock progress bars, sticky add-to-cart, and sales notifications. It has ~4,000 active installs and a 4.6/5 WordPress.org rating, and users praise the fast support and performance compared to heavy Elementor builds.
Key Features
- *WooCommerce Store Builder** — build homepage, shop, product, cart, checkout, and thank-you pages in Gutenberg
- *48+ Product Blocks** — grids, sliders, tabs, and layout blocks for WooCommerce products
- *100+ Premade Templates** — starter packs, single-product, cart, checkout, and archive templates
- *Product Filters** — advanced filtering with AJAX without page reloads
- *Variation Swatches** — visual swatches for product variations
- *Preorder & Backorder** — sell before stock arrives or while out of stock
- *Partial Payments** — let customers pay over time for orders
- *Currency Switcher** — display prices in the customer's local currency
- *Quick View, Wishlist & Compare** — standard store tools built in
- *Sticky Add-to-Cart & Sales Notifications** — conversion nudges without extra plugins
Who is it for?
- WooCommerce store owners building with Gutenberg who want design freedom without a theme lock
- Agencies building stores fast with premade templates
- Store owners who want to replace separate filter/wishlist/swatch plugins
- Gutenberg users migrating off Elementor-heavy WooCommerce builds
Who is it NOT for?
- Elementor users comfortable with their current WooCommerce workflow
- Stores needing only basic layout — WooCommerce's native blocks may suffice
- Anyone wary of a small install base (~4,000 active) for a storefront-critical plugin
The Bottom Line
WowStore is the most complete Gutenberg-native WooCommerce builder WPXPO ships — it genuinely replaces 4-6 separate plugins for filters, swatches, wishlists, and cart design. At $134 lifetime for one site (or $275 unlimited) it's a bargain for Gutenberg store builders. The caveats: the ~4,000 active install base is thin for a storefront-critical tool, and the ProductX→WowStore rebrand means docs are scattered. Worth it if you're all-in on Gutenberg and want to consolidate your WooCommerce plugin stack.
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