Wrike
TL;DR
Wrike is a project management and collaboration software that connects tasks, discussions, and emails to the user's project plan, optimized for agile workflows and helping teams resolve data silos.
Pricing
Starting at $0
Free
Team
Business
Pinnacle / Apex
Details
What is Wrike?
Wrike is an enterprise-grade work management platform that has been around since 2006, built to handle everything from simple task lists to the entire project portfolio of a marketing, creative, or professional services organization. Its strengths are its customization — custom fields, item types, workflows, dashboards, and forms let teams model Wrike to their exact process — plus robust Gantt views, time tracking, and a deep integration library. TrustRadius rates it 8.6 out of 10 across more than 1,800 reviews, and reviewers who invest in it describe it as a single source of truth for their PMO. The persistent complaints are the flip side of the customization coin: a dense, overwhelming interface with a steep learning curve, automation that is limited or buggy, reporting that lacks flexibility, and a pricing model where AI features cost extra. It is more powerful and more customizable than Asana or monday.com, but it demands more from the team that runs it. For organizations with the discipline to configure it well, Wrike is a genuine work management backbone. For small teams looking for something friendly out of the box, it is often overkill.
Key Features
- Task and project management — structure work with folders, projects, and subtasks
- Customization — custom item types, fields, workflows, and templates
- Gantt charts — visual timelines for planning and scheduling
- Dashboards — real-time views of project health and workload
- Automation — triggers and rules to streamline repetitive work
- Approvals — route work through review and sign-off processes
- Time tracking — capture and report on resource utilization
- Request forms — intake work from internal teams and clients
- Integrations — Salesforce, Slack, Google, Microsoft, GitHub, and more
- APIs — connect Wrike to internal systems as a source of truth
Who is it for?
- Marketing and creative teams managing campaigns and review workflows
- Professional services organizations running PSA-style project operations
- PMOs that need portfolio visibility and resource tracking
- Teams that want deep customization and are willing to configure it
- Organizations with the admin capacity to build and maintain the system
Who is it NOT for?
- Small teams that want something usable on day one
- Teams that expect AI features included in their plan
- Anyone allergic to dense interfaces and steep learning curves
- Organizations without a dedicated admin to own the configuration
- Teams already happy with a simpler tool — the power will not pay for itself
The Bottom Line
Wrike is the most customizable work management platform in its class, and at 4.3 stars across 1,878 reviews it delivers real power for organizations willing to invest in it — deep project structuring, Gantt charts, dashboards, time tracking, and automation that Asana and monday.com can't match. The honest truth is the power has a price: an overwhelming interface, a steep learning curve, AI features locked behind extra fees, and a 30-day auto-renewal cancellation trap that reviewers openly resent. My verdict: if you have a PMO, a professional services team, or a complex marketing operation — and an admin who will actually build the system — Wrike is worth it. If you are a small team or you want software to feel simple, buy Asana or monday.com and skip the complexity tax.
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