Zoho Social
TL;DR
Zoho Social is a social media management platform for scheduling, publishing, monitoring, and analytics across the major networks — from a single dashboard, at a fraction of the price of Hootsuite or Sprout Social. Reviewers love the value, the clean interface, and the tight Zoho CRM integration, but note gaps in video-heavy features like Instagram Reels and occasional connection drops.
Pricing
Starting at Free — from $10/month (Standard)
Details
What is Zoho Social?
Zoho Social is Zoho's answer to social media management — scheduling, publishing, monitoring, and analytics for Facebook, Instagram, LinkedIn, X, YouTube, Google Business Profile, and more, all managed from one dashboard. TrustRadius scores it 9.1 out of 10 across 633 reviews, and it beats Hootsuite on nearly every comparative metric, including a 9.3 support rating to Hootsuite's 7.0. Reviewers consistently praise the value: at $10/month and up, it does most of what Hootsuite and Sprout Social do at a fraction of the cost, which is why price-sensitive teams and nonprofits routinely switch. The interface is clean, the scheduling is robust, role-based permissions and collaboration work well, and if you are already a Zoho CRM user the integration is a genuine advantage. The gaps are equally clear: video-heavy content (Reels, Stories) is underserved and often requires manual posting, the social platform roster is narrower than the premium tools, and connection stability issues crop up. For SMBs and agencies that want 90% of the features for 10% of the price, Zoho Social is the obvious pick. For enterprise teams with deep reporting and listening needs, it hits a ceiling that Sprout Social or Sprinklr fill.
Key Features
- *Scheduling & publishing** — Plan and publish across major social networks from one dashboard
- *Smart scheduling** — Best-time suggestions for each channel
- *Content calendar** — Visual calendar view for planning ahead
- *Multi-brand management** — Manage several brands and accounts centrally
- *Social listening** — Track keywords, hashtags, and brand mentions
- *Analytics & reports** — Performance tracking with customizable reports
- *Team collaboration** — Role-based permissions, approvals, and workflows
- *Zoho CRM integration** — See social context inside your CRM conversations
- *Mobile apps** — iOS and Android for publishing and monitoring on the go
- *Canva integration** — Design posts without leaving the platform
Who is it for?
- Small and mid-size businesses that want a cheap, clean social scheduler
- Teams already using Zoho CRM or other Zoho products
- Nonprofits and price-sensitive orgs priced out of Hootsuite/Sprout
- Agencies managing multiple client brands on a budget
Who is it NOT for?
- Video-first brands that live on Reels, Stories, and TikTok
- Enterprise teams needing deep social listening and granular reporting
- Teams that need the widest possible social platform support
- Anyone who wants AI-powered content generation today
The Bottom Line
Zoho Social scores 4.6/5 across 633 TrustRadius reviews, and it is the best value in social media management, full stop. It schedules, publishes, monitors, and reports across the major platforms, beats Hootsuite on support and usability in head-to-head comparison, and costs a tenth as much. The trade-offs are real but narrow: video features are weak, a few connections act up, and enterprise-grade reporting and listening live elsewhere. My verdict: for SMBs, agencies, and Zoho users, buy it today and pocket the savings. If your content is Reels-heavy or you need Sprout-level analytics, spend more and get Sprout — but know you are paying 10x for the last 10% of features.
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